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The Guide to Digital NewFronts
With online video expanding, industry leaders have more to offer marketers. Here, key players highlight the services and products they offer in this booming online market.
Cable Guide
Ad Age's Cable Guide provides an in-depth look at leading cable networks and the trends affecting this market to help you navigate the upfront selling season-and beyond. Network profiles include programming highlights and demographic data designed to help you make the best buying decisions.
Audience Buying Guide 2012
Reaching the right audiences has never been so important-or so daunting-a goal for marketers. Ad Age's Audience Buying Guide offers profiles of ad networks, exchanges, data platforms and solution providers to guide you through the many choices available.
Relationship Guide 2012
Connecting with the right customer has never been so critical. Ad Age's Direct-to-Customer Relationship Guide profiles companies that can help you create key strategies to develop that bond between your brand and your most important customers.
Social Media & Marketing Guide
Social media is connected to everything marketers do these days-but figuring out what's what can be daunting. Ad Age's guide can help you make the right choices for your brand.
Mobile Marketing Guide
Ad Age's Mobile Marketing Guide offers you insights on how and why to use the mobile medium and the best vendors to work with as you integrate mobile into your marketing efforts.
Ad Age & Creativity School Guide
The Ad Age & Creativity School Guide showcases some of the best marketing and creative schools in the U.S., highlighting their programs and opportunities, plus work produced by advertising and design students today.
Your Brand
in Sports
Your Brand in Sports looks at how marketers are working with major sports to expand their brands in ways that have a huge impact on avid sports fans. It includes a guide to companies that offer opportunities to get marketers involved in this hot area.
Custom Media Guide 2010
Custom is a bright spot in an economic environment that has hurt other media players. That's a bonus for marketers as they look to custom providers to create high-quality content in a variety of formats—and to reach an increasingly global audience that is on the move.
Integrated
Media Guide
In this increasingly complex media and economic landscape, it's more important than ever that marketers' media plans be consumer-centric as well as efficient. To help navigate this exciting and challenging landscape, Advertising Age presents its Integrated Media Guide.
OMD at 10
As the media agency turns 10, it takes a look at the evolving agency business and what matters to clients now, supporting its position with an exclusive Advertising Age/Erdos & Morgan survey.
Hallmark Channel at 10
Hallmark Channel celebrates 10 years of family-friendly, original programming-with much more to come in the future.
Campbell Ewald's 100th Anniversary
In 1911, when Frank Campbell and Henry Ewald set up shop, they had two simple goals: Do effective work and serve each client well. Now, as it celebrates 100 years of iconic work and innovation, Campbell Ewald continues to push the boundaries of what an “advertising agency” is.
National Geographic Channel Turns 10
As it marks its first decade, National Geographic Channel has much to celebrate: its rapid growth, its new offerings and its blockbuster programming highlighting new discoveries in everything from nature to technology. Looking to the future, NGC is excited about how much remains to be discovered.
100 Years
of L'Oréal
As it marks its 100th anniversary, L'Oréal celebrates its history of advertising and marketing, as well as its many varied diversity, sustainability and philanthropic efforts.
Cause Marketing Halo Awards
The Cause Marketing Forum's Cause Marketing Halo Awards honor outstanding companies and causes. See how marketers are teaming up with nonprofit organizations to do well by doing good.
Mad Men Salute
A retro issue of Advertising Age to celebrate the DVD release of the first season of "Mad Men." The issue features reprints of actual articles published in Advertising Age during that time period, some "then and now" comparisons and more.
Publicis Centenary
Publicis Groupe, under the guidance of Chairman-CEO Maurice Lévy, has grown to become the fourth-largest advertising holding company worldwide. Here is the "youngest" holding company's success story.
Omnicom at 20
Twenty years ago, BBDO, Doyle Dane Bernbach and Needham Harper Worldwide shook the ad world by forming Omnicom—a move known as the "Big Bang." Today, Omnicom continues to send out seismic ripples.
Making Sense of Video Impressions in the Era of Syndication
Whether you are an advertiser trying to figure out how to reach your audience with video or a publisher, looking to make money from your video content, we hope that you will find YuMe's insights helpful in understanding the video advertising ecosystem.
The Black Consumer Opportunity
With Black buying power at an estimated $1.038 trillion annually, marketers need to know how to best reach this savvy, trend-setting group. The Cabletelevision Advertising Bureau's "In Plain Sight" offers a market-first collection of the most in-depth Black consumer research available to help marketers tap into this complex demographic.
The PR Factor 2011
Public relations firms are stepping up as leaders in today's marketing conversation. They're helping brands explore social media—including advice on the top trends for 2012—and helping them forge ahead by hiring new kinds of talent, from attorneys to chefs.
The Power of Direct Marketing
With the triple impact of digital, data explosion and demand for accountability among major marketers, direct marketing today is finding itself in the right place with the right tools at the right time.
Integrated Customer Marketing
Merkle offers a look at how marketers can achieve the optimum customer relationship, putting customers at the heart of their company strategy.
USPS Mail Advertising Survey
When times are hard, postal mail works. A new study conducted by the U.S. Postal Service and Ad Age Custom Programs finds mail advertising is a marketing favorite for boosting brands-and sales.