Marking its 25th year in 2013, the Ad Age Cable Guide provides an in-depth look at leading cable networks and the top trends affecting this year’s upfront market. Profiles explore the integrated media opportunities each network offers as well programming and audience highlights to help you make the best buying decisions.
Reaching the right audiences in the expanding digital marketplace is crucial for marketers today. Ad Age's Audience Buying Guide offers profiles of ad networks, platforms and solution providers to guide you through the many choices available.
Social media is connected to everything marketers do today—but figuring out what's what can be daunting. Ad Age's guide can help you make the right choices for your brand.
The Cause Marketing Forum’s Cause Marketing Halo Awards honor outstanding companies and causes. See how marketers are teaming up with nonprofit organizations to do well by doing good.
The American Advertising Federation is honoring seven individuals and one corporation for contributions to the advertising industry and to society. They join 215 other legends and three corporations in the prestigious Advertising Hall of Fame.
Using creative advertising, FedEx has built a business that is more than a delivery service. Through its relationship with longtime agency BBDO, the company has established a brand that helps its customers "connect to the world."
Cartoon Network is marking its 20th birthday—and it has cause to celebrate. In just two decades, it's grown to reach 367 million households in 178 countries and 26 languages, thanks to its unique programming and savvy marketing tactics.
As the media agency turns 10, it takes a look at the evolving agency business and what matters to clients now, supporting its position with an exclusive Advertising Age/Erdos & Morgan survey.
Success in marketing increasingly sits at the intersection of creativity, digital data and technology-as the award-winning work at the Cannes Lions International Festival demonstrates.
Maxus takes real data and uses it to precisely target messages, using that intersection of technology and media to reach the right people at the right time.
With technology transforming how marketers do their jobs, Starcom MediaVest Group is redefining the Consumer Electronics Show—as the Consumer Experience Show.
In today's increasingly complex world, the power of public relations—in business, corporate reputation and brand marketing—is expanding as companies look for marketing partners that can successfully move them to the center of the action.
With Black buying power at an estimated $1.038 trillion annually, marketers need to know how to best reach this savvy, trend-setting group. The Cabletelevision Advertising Bureau's "In Plain Sight" offers a market-first collection of the most in-depth Black consumer research available to help marketers tap into this complex demographic.