In today's market, smaller can often be better. In fact, a small, independent agency can benefit its clients in a number of ways because of its size. More and more marketers recognize small agencies are not only nimble but often highly creative and innovative. And a recent Ad Age Perception Study found that 47% of marketers prefer to work with independent agencies.
The 2014 Cable Guide provides an in-depth look at leading cable networks and the top trends affecting the upfront market. Individual profiles explore the integrated media opportunities each network offers and highlight each network’s programming and audience.
Reaching the right audiences in the new digital world is crucial for marketers today. Ad Age's Audience Buying Guide offers profiles of ad networks, platforms and solution providers to guide you through the many choices available.
Seeking your ideal marketing match in an agency partner? Look no further than BtoB's Guide to Agency Engagement.
When it comes to achieving your Big Data goals, decisions on what you need are critical to your business, but choosing which companies to work with can be overwhelming. To help you succeed, we have determined the six key categories that marketers need to understand and offer you a look at companies that can help you make the most of your Big Data opportunities.
Social media is connected to everything marketers do today, but figuring out what's what can be daunting. Ad Age's Social Media Spotlight can help you make the right choices for your brand.
When making digital buys, marketers expect their messaging to be seen. But more than 50% of digital ads are not viewable, according to some estimates. To solve this problem, the industry is struggling to set standards—and Publicis Groupe’s VivaKi is committed to solving the issues surrounding viewability.
With shifts in technology that allow consumers to control how they engage with brands, marketers need to actively own their online engagement strategies. This white paper explores six key insights for marketers looking to evaluate, modify and manage those online engagement strategies.
Every marketer wants to influence a purchase decision by delivering a highly customized message to a prospective customer--and, thanks to today's technological advances, marketers can do just that. Location marketing offers the ability to precisely identify and put the right product and offer in the right place and time for the buyer.
CES has always been about what's next. But today's smart marketers know that CES is where they need to be to gauge today's trends and tomorrow's technology to find out what their brands should be doing right now. Here, top execs explore the key areas that marketers need to know.
Marketers today are looking beyond traditional marketing to engage with consumers in a way that allows them to "feel" the brand. And it's paying off: Those taking the experiential plunge are gaining deeper, more genuine connections with customers.
As the Council of Public Relations Firms marks its 15th anniversary, key PR execs reflect on industry highlights and strengths as marketers expand into content, Big Data, social media and other critical areas that PR firms are well-positioned to handle.
Social media is becoming an increasingly important part of today's marketing mix. In an exclusive survey with Ad Age, Wildfire explores how top marketers are preparing their social media strategies for 2014.
MEC has created MEC Momentum as a new approach to help brands understand the continuous cycle of consumers' purchase decisions. Here's how it works.
Despite an overwhelming amount of information available, measuring the value of advertising on digital media channels is complex and challenging - especially in terms of making the connection back to the actual sale. In this white paper based on an exclusive Neustar-Ad Age survey, marketers talk about the state of attribution and where it's headed.
This white paper explores how B2B marketers can take advantage of new technology designed specifically to help them reach their target audiences and turn them into customers.
An IPG/Ad Age survey finds that the typical agency workforce includes an even mix of men and women. But look deeper, and you'll find some inequities.
Success in marketing increasingly sits at the intersection of creativity, digital data and technology-as the award-winning work at the Cannes Lions International Festival demonstrates.
Maxus takes real data and uses it to precisely target messages, using that intersection of technology and media to reach the right people at the right time.
Univision knows how to connect with Hispanics, the U.S.A's fastest-growing demographic, serving as the gateway for marketers wanting to reach this influential audience.
With Black buying power at an estimated $1.038 trillion annually, marketers need to know how to best reach this savvy, trend-setting group. The Cabletelevision Advertising Bureau's "In Plain Sight" offers a market-first collection of the most in-depth Black consumer research available to help marketers tap into this complex demographic.
In this series, which profiles some of the industry's most visionary digital executives, watch and read about how agency and brand leaders are pushing the boundaries in digital marketing.
When an advertiser can connect a brand with music, they can create value. Those connections translate into loyalty, sales and, in some cases, the creation of brand advocates who are willing to act as ambassadors in their own networks and in the wider social media world. In this hub, learn more about how to add music to your brand's identity.
Join us as we "grab a minute" with some of the smartest minds in the business to hear their thoughts on the state of marketing and media-and where it's headed. Come back throughout the year for exclusive backstage video interviews from Ad Age conferences.
You can't reach the modern man unless you understand him. As an advertiser, you need to know not only how much disposable income he has, but also how he spends his money and his time. In this section, learn about what makes the modern man tick--and how to reach him.
The Cause Marketing Forum presents these best-in-class examples of corporate social initiatives. See how marketers are teaming up with nonprofit organizations to do well by doing good.
Marking five decades of its International ANDY Awards, the ADVERTISING Club of New York is celebrating creative excellence in advertising in all media and the role that bravery continues to play in pushing truly groundbreaking work.
Originally a sail- and flag-maker in Detroit, George P. Johnson Co. today has evolved into one of the leading experience marketing agencies in the world by creating cutting-edge physical and digital experiences that engage both consumer and b-to-b audiences, and by pushing innovation to help business leaders understand how the discipline can work for them.
Comcast Spotlight started out 10 years ago building connections to help advertisers reach local cable TV viewers. Today, its mission is to simplify local cable ad buying in an increasÂingly fragmented media marketplaceâproviding a way for advertisers to stay seamlessly connected to cable content no matter where or on what device itâs viewed.
USA TODAY takes a look back at some of the leading creative work that was honored at 2013 Cannes Lions International Festival of Creativity.
In just a few years, dmexco--digital marketing exposition and conference--has established itself as a key international event. That's why marketers, agency execs, media owners and technology gurus from around the world are getting ready for the Sept. 18-19 event in Cologne, Germany.
The 4A's Multicultural Advertising Intern Program celebrates its 40th anniversary as 114 college students wrap up internships at 73 agencies across the country this month. The program offered hundreds of hours of training and professional development to students with the help of thousands of hours of screening, guidance and mentoring provided by industry professionals.
The Cause Marketing Forum's Cause Marketing Halo Awards honor outstanding companies and causes. See how marketers are teaming up with nonprofit organizations to do well by doing good.
The American Advertising Federation is honoring seven individuals and one corporation for contributions to the advertising industry and to society. They join 215 other legends and three corporations in the prestigious Advertising Hall of Fame.
Using creative advertising, FedEx has built a business that is more than a delivery service. Through its relationship with longtime agency BBDO, the company has established a brand that helps its customers "connect to the world."
Cartoon Network is marking its 20th birthday and it has cause to celebrate. In just two decades, it's grown to reach 367 million households in 178 countries and 26 languages, thanks to its unique programming and savvy marketing tactics.
As the media agency turns 10, it takes a look at the evolving agency business and what matters to clients now, supporting its position with an exclusive Advertising Age/Erdos & Morgan survey.