Advertising Age
White Paper Store
Cable Guide
Ad Age's Cable Guide provides an in-depth look at leading cable networks and the trends affecting this market to help you navigate the upfront selling season—and beyond. Network profiles include programming highlights and demographic data designed to help you make the best buying decisions.
Ad Network & Exchange Guide
Looking for the most effective way to reach your target audience online? Ad Age's Ad Network & Exchange Guide offers profiles of ad networks, exchanges, data platforms and solution providers to aid you in navigating through the many choices available—plus helpful articles that explain what's happening in this growing, dynamic area.
Mobile Marketing Guide
Ad Age's Mobile Marketing Guide offers you insights on how and why to use the mobile medium and the best vendors to work with as you integrate mobile into your marketing efforts.
Ad Age & Creativity School Guide
The Ad Age & Creativity School Guide showcases some of the best marketing and creative schools in the U.S., highlighting their programs and opportunities, plus work produced by advertising and design students today.
Your Brand
in Sports
Your Brand in Sports looks at how marketers are working with major sports to expand their brands in ways that have a huge impact on avid sports fans. It includes a guide to companies that offer opportunities to get marketers involved in this hot area.
Custom Media Guide 2010
Custom is a bright spot in an economic environment that has hurt other media players. That's a bonus for marketers as they look to custom providers to create high-quality content in a variety of formats—and to reach an increasingly global audience that is on the move.
Integrated
Media Guide
In this increasingly complex media and economic landscape, it's more important than ever that marketers' media plans be consumer-centric as well as efficient. To help navigate this exciting and challenging landscape, Advertising Age presents its Integrated Media Guide.
Cause Marketing Halo Awards
The Cause Marketing Forum's Cause Marketing Halo Awards honor outstanding companies and causes. See how marketers are teaming up with nonprofit organizations to do well by doing good.
Ad Age's AdColor Awards Journal
The AdColor Awards were created to promote diversity in advertising, marketing and media. See who was honored in AdColor's 2009 annual awards.
100 Years
of L'Oréal
As it marks its 100th anniversary, L'Oréal celebrates its history of advertising and marketing, as well as its many varied diversity, sustainability and philanthropic efforts.
Mad Men Salute
A retro issue of Advertising Age to celebrate the DVD release of the first season of "Mad Men." The issue features reprints of actual articles published in Advertising Age during that time period, some "then and now" comparisons and more.
Publicis Centenary
Publicis Groupe, under the guidance of Chairman-CEO Maurice Lévy, has grown to become the fourth-largest advertising holding company worldwide. Here is the "youngest" holding company's success story.
Omnicom at 20
Twenty years ago, BBDO, Doyle Dane Bernbach and Needham Harper Worldwide shook the ad world by forming Omnicom—a move known as the "Big Bang." Today, Omnicom continues to send out seismic ripples.
The PR Factor
As brands and ideas compete in the marketplace, how can marketers most effectively apply the power of modern public relations? This section shows the many ways effective public relations can sell products, solve problems, do good or simply engage customers.
Integrated Customer Marketing
Merkle offers a look at how marketers can achieve the optimum customer relationship, putting customers at the heart of their company strategy.
USPS Mail Advertising Survey
When times are hard, postal mail works. A new study conducted by the U.S. Postal Service and Ad Age Custom Programs finds mail advertising is a marketing favorite for boosting brands—and sales.