AARP

AARP THE MAGAZINE • AARP.ORG • LIFE@50 NATIONAL EVENT + EXPO • AARP BULLETIN • AARP PRIME TIME RADIO • AARP SEGUNDA JUVENTUD • AARP THE MAGAZINE ROAD SHOW • AARPSEGUNDAJUVENTUD.ORG • AARP BULLETINTODAY.ORG • RL SYNDICATED TV • FERIA DE LA SEGUNDA JUVENTUD • ASJ RADIO • AARP PROPRIETARY RESEARCH

America's most ignored demographic represents 40 percent of the adult population and possesses more than 70 percent of the country's wealth. Already the largest population segment, the 50-plus audience will grow 20 times more than the 18-49 demo will in the next five years. AARP delivers 39 million 50-plus consumers who turn to us for benefits, content, products and services to help them navigate the unchartered life changes and life stages that affect them, their families and the people for whom they care.

Only AARP Services Media provides marketers with unmatched media-buying options that access this influential demographic through AARP branded print, online, broadcast, events and custom programs. Lifestyle, news and culture-specific media properties deliver audience scale through a variety of editorial environments and far-reaching channels that are integrated to maximize effectiveness.

AARP's flagship, the world's largest-circulation magazine, has 80 targeting options, interactive extensions, an experiential traveling road show, and weekly syndicated radio and television programming. AARP's highly responsive news channel includes a daily news Web site, podcasts, blogs and a tabloid newspaper that influences 26 million news junkies and policy makers. Bilingual outreach to 50+ Hispanics spans print, radio, events and television, commanding share of voice for this burgeoning market segment.

To put the + into your bottom line, tap into some of AARP Media's upcoming cross-platform opportunities:

50th Anniversary
+ AARP celebrates its own iconic 50th birthday with a year's worth of sponsorable high-profile edit features, events + promotions.

Faces of 50+ Model Search
+ National + grassroots call to action in magazine, on TV + online. Winners featured in editorial, on TV and at events.

Movies for Grown-Ups
+ Hollywood-inspired event, syndicated radio show and magazine feature with interactive consumer voting.

Point-of-purchase
+ National coupon-driven in-store, magazine, and online retail program for products sold in Walgreens.

JIM FISHMAN
VP-GROUP PUBLISHER
646-521-2503
jfishman@aarp.org


PRINT
SHELAGH DALY MILLER
ASSOCIATE PUBLISHER-ADVERTISING
646-521-2512
sdmiller@aarp.org


INTERACTIVE MEDIA
KYLE LEWIS
DIRECTOR-INTERACTIVE AD SALES
202-434-7566
klewis@aarp.org


CUSTOM PROGRAMS AND EVENTS
PATRICIA LIPPE DAVIS
ASSOCIATE PUBLISHER-MARKETING
646-521-2523
pldavis@aarp.org