NBC Universal

CREATING POWERFUL CONNECTIONS BETWEEN BRANDS AND CONSUMERS THROUGH INNOVATIVE CONTENT AND NEW MEDIA TECHNOLOGIES

ABILITY TO TELL POWERFUL STORIES
Quality programming that attracts and engages viewers across various touch points—from the 2008 Beijing Olympic Games to "Heroes," "The Starter Wife" and "Today."

SCOPE OF MEDIA ASSETS
Our comprehensive family of properties has extensive reach, with more than nine out of 10 Americans experiencing NBC Universal content every month.*

PROOF OF PERFORMANCE
We work with marketers to define success, based on their specific marketing and media objectives. Whether the accountability metrics include ratings, "engagement" indices, new currencies or aggregating the impact of cross-platform initiatives, we are committed to partnering with marketers to measure ROI against their goals.

DEPTH OF CUTTING-EDGE TECHNOLOGY
From biometric system monitoring to eye gaze tracking and Wireless One-Screen interactivity, NBC Universal is a leader in exploring how technology can be harnessed to more effectively target, engage and measure consumer response.

*Sources: Analysis of NPM P2+ NPOWER Most Current Total Day Cume (6+ minutes) estimates NBC, Telemundo, Mun2, Bravo, CNBC, MSNBC, SCI FI & USA September, 2007 combined with NBC Universal estimates of DVD sales and Universal Theme Park attendance. Additional months

OPPORTUNITIES AND INNOVATIONS
NBC EVERYWHERE
We reach consumers wherever they are, and we have assembled the nation's largest digital placebased network, delivering 2.6 billion annual impressions. NBC Everywhere offers seven distinct venues, each of which targets a captive, niche audience with messages that can be geotargeted.

WIRELESS ONESCREEN (L-BAR)
Beginning in spring '08, Wireless One-Screen interactive television will debut in select Bravo programming. The L-bar area will prompt viewers to interact via text messaging on their mobile phones and bravotv.com to participate in real-time trivia questions, polls, chat and direct advertiser interaction. This innovative technology will allow viewers to request product information, mobile coupons or a call-back from a sales representative about a specific product or service. available on request.

MICHAEL PILOT
PRESIDENT, NBC UNIVERSAL
AD SALES & MARKETING
Michael.Pilot@nbcuni.com

MARIANNE GAMBELLI
PRESIDENT, NBC NETWORK
AD SALES
Marianne.Gambelli@nbcuni.com

JAY LINDEN
EXEC VP-STRATEGIC
PARTNERSHIP GROUP
Jay.Linden@nbcuni.com

STEVE MANDALA
EXEC VP-CABLE AD SALES
Steve.Mandala@nbcuni.com

PETER NAYLOR
SENIOR VP-DIGITAL
MEDIA SALES
Peter.Naylor@nbcuni.com

DEBBIE REICHIG
SENIOR VP-MARKET DEVELOPMENT
Debbie.Reichig@nbcuni.com

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