BET

BET NETWORKS IS THE LEADING PROVIDER OF MEDIA AND ENTERTAINMENT FOR AFRICAN-AMERICANS AND CONSUMERS OF BLACK CULTURE WORLDWIDE

BET Networks, a division of Viacom Inc., is dedicated to maintaining its leadership position on all platforms where consumers seek African-American content, communities and experiences. From its aggressive, ambitious original programming strategy to digital dominance through BET.com and BET Mobile to key international growth in the U.K. and Japan, BET continues to deliver the ultimate entertainment experience for its audience.

BET Networks offers a variety of media opportunities—traditional and nontraditional—through its sales and integrated marketing divisions. The primary BET cable network reaches more than 87 million households and can be seen in the U.S., Canada and the Caribbean. BET J and BET Digital Networks (BET Gospel and BET Hip-Hop) are brands that combine to serve a broader, more diverse audience than the core network. BET.com is the No. 1 online entertainment destination for African-Americans. BET Mobile delivers music, gaming and video content on wireless devices across virtually all service providers. BET Event Productions is a full-scale event management and production company, with festivals and live events spanning the globe. BET International delivers BET content to consumers around the world. Through a partnership with Paramount Home Entertainment, BET Home Entertainment distributes BET original television programming, made-for-DVD titles and acquired content on a worldwide basis.

BET Networks inspires its audiences to make a difference in their lives and communities with a broad, impactful, prosocial agenda. BET Networks' pro-social initiatives help raise awareness about AIDS and obesity, and shed light on the legendary contributions African-Americans have made to this world. Programs include Touch BET, Rap-It-Up, Speak Now, the BET Foundation and A Healthy BET.

SPECIAL OPPORTUNITIES

BRAND MISSION
BET Networks is the pre-eminent entertainment brand serving African-Americans and consumers of black culture globally.

TARGET DEMOGRAPHIC
African-Americans ages 18-34

BET DISTRIBUTION
87 million homes in the U.S., Canada and the Caribbean

BET J DISTRIBUTION
26 million homes in the U.S. and the Caribbean

LOCATION
Headquarters in Washington, D.C., with additional offices in New York and Los Angeles. Advertising sales offices in New York, Chicago and Los Angeles.

OTHER BRANDED ASSETS

• BET J
• BET Digital Networks: BET Gospel, BET Hip Hop
• BET.com
• BET Mobile
• BET Event Productions
• BET International
• BET Home Entertainment

BET NETWORKS

HOW TO CONTACT US

LOUIS CARR
PRESIDENT, BROADCAST MEDIA SALES
312-819-8615
louis.carr@bet.net

JANET ROLLÉ
CHIEF MARKETING OFFICER
212-846-5062
janet.rolle@bet.net

ALVIN BOWLES
SENIOR VP-INTEGRATED MARKETING
212-846-5060
alvin.bowles@bet.net

» See BET's Platform Details