Wall Street Journal
| Product | Description | Target Audience | Marketing Opportunities | |
|---|---|---|---|---|
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The Wall Street Journal Pursuits |
The Wall Street Journal Audience: 3.2 million-plus Pulitzer Prize-winning, essential news and insight connecting a worldwide business audience. The Journal moves markets and is designed to complement the news-consumption habits of consumers in the digital age. Pursuits A richly reported, visually powerful magazine that captures an intimate view of the world of wealth. It will be stylish and entertaining yet practical, and will offer the unique access and insight that only the Journal can provide. The magazine will help Journal readers, both affluent and aspiring, more thoroughly enjoy their own preferred pursuits. Launching in September 2008. |
The Wall Street Journal Opinion leaders, C-suite execs, business and technology decision-makers, small and midsize business decision-makers and affluent consumers Pursuits 800,000 affluent Wall Street Journal subscribers |
The Wall Street Journal Display and classified advertising, unique adjacencies, special advertising units and innovative advertising techniques such as overleafs, scented ads, free-standing inserts and cover wraps. Distribution programs and other custom opportunities Pursuits Display advertsing and custom print solutions |
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Wall Street Journal Digital Network | Audience: 17 million-plus The Wall Street Journal Digital Network helps marketers speak to an audience with Web, video and mobile office media network products. WSJDN reaches a larger concentration of C-level executives than any other original business news site. | Affluent executives, opinion leaders, business decision-makers and active investors | Display advertising, video commercials, content modules and targeting opportunities |
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High-profile partnerships and industry-leading events that focus on the arts, green development, finance, technology, automotive products and women | High-profile, high-impact signature events target industry influencers and leverage the audience and power of the Journal franchise including The World Business Forum, CEO Summit, Cinema Society, Sundance Film Festival, Concours D'Elegance, Oracle World, D:All Things Digital, ECO:nomics and Women Leading Change, among others. | Affluent, influential industry leaders and innovators | Cover wraps, distribution, sampling, hospitality programs, sponsorships and other custom promotions |
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Wall Street Journal Office Network | This service delivers the world's leading business news, information and customized announcements to office buildings in lobbies on state-of-the-art, flat-panel LCD screens. | Business decision-makers | Display advertising, unique adjacencies, video commercials, custom event experiences, distribution opportunities, display and sampling opportunities |