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Marketers Embrace 360° Deals
Marketers Embrace 360° Deals
Today's marketers and media companies are putting together programs and campaigns that reach consumers on many levels, from traditional media to cell phones and clothing.
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Fans Spur New Media
Sports create demand for instant access
The intense interest of fans has put sports media on the cutting edge in providing multiple platforms to both consumers and marketers.
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Media Explore Content Opps
Companies scramble to expand content
A multiplatform world has created new content opportunities for media companies, with new media leading to new content forms. The challenge is to find and package content for an increasingly sophisticated consumer—and simultaneously meet marketers' needs.
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Events Create 360° Spinoffs
Targeting consumer passion points
In a 360° world, events provide a way to engage consumers at their passion points. But reflecting today's multiplatform reality, events themselves have become multiplatform media experiences.
360 Media Guide 2008
