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The Google Content Network can efficiently and effectively meet your advertising needs. Not only do we have the largest global network,1 but our product and engineering teams have developed a range of solutions—from contextual targeting to real-time reporting—that help you and your clients create, launch and optimize campaigns that deliver results. And because the world of online advertising evolves speeding-bullet fast, we never stop innovating. Which means neither do you.
Improve performance with the same contextual targeting that revolutionized search
- First introduced by Google, contextual targeting matches the content of your ad to the content of a Web page. For example, if you're advertising vacation packages for Greece, we'll show your ads to a user viewing a Web page about Greek beaches.
- By working for years with more publishers than any other ad network,2 our contextual technology has learned which ads work best on a given Web page. That means your messages show up in the places where your audience will be most likely to respond.
Be more cost-effective with auction-based pricing
- Our auction model ensures you're paying the most competitive prices.
- Whether it's CPC, CPM or optimizing toward a target CPA, set your bids using the pricing model that best fits your advertising goals.
Connect with your audience, large or small
- Consumer behavior is shifting toward niche sites.3 With sites spanning broad and premium niche, the Content Network gives you access to hundreds of thousands of sites and millions of consumers.
- Select your audience based on their interests—whether they're sports enthusiasts or social activists—and our targeting technology will find them across the Content Network.
- We give users the ability to edit the interests we think they have, providing a new level of transparency for users and better targeting for you.
Run campaigns with greater flexibility and control
- Flexibility: Get real-time reports on where your ads ran and how they performed on each Web page, with metrics such as clicks, impressions, cost and conversions. Use that information to learn what works and what doesn't so you can optimize your campaign for the best results.
- Control: For maximum control over your campaign, handpick the sites where you want your ads to appear.
Work with an organization with deep knowledge of every industry
- Get the most relevant strategy recommendations from our experts, who have years of experience working with your industry.
Broad reach. Pinpoint targeting. Efficient prices. Better ROI. The Google Content Network.
Source: 1comScore, February 2009. 2"Google Ad Server share now at 57%. Microhoo less than 15% market share," Attributor, Dec. 18, 2008. 3"Niche Web Sites Buck Media Struggles," The Wall Street Journal, March 2, 2009.
PUBLISHER
Google has partnered with global media outlets, social networks and niche publishers to create the largest online advertising marketplace in the world.
Google AdSense enables Web site publishers of all sizes to display targeted rich media, image and text ads alongside their Web site content, site search results, feeds, videos, games and on their mobile sites.
Publisher benefits include:
- Access to hundreds of thousands of advertisers
- Highly targeted ads that complement publisher content and provide additional value to users
- More control over the ads that run on your site
For more information visit www.google.com/adsense.
Content Network at a Glance*
Size: Largest global network
Country reach: 76 percent of Internet users in North America
Audience: 146 million unique monthly visitors
Page views: 139 billion each month
For more information, visit www.google.com/getresults.
*Source: comScore, February 2009