Hydra

Audience

Hydra serves advertisers seeking mass consumer reach for their online campaigns.

Network Reach

Hydra's network of premium midsize to large publishers offers advertisers the ability to reach virtually all of the addressable English-speaking Internet audience. Advertisers can receive up to hundreds of millions of free impressions while paying only for the sales, leads or other results delivered.

Targeting

Offering full transparency and control, Hydra allows advertisers their choice of online channels and publishers.

Ad Units

All IAB creative standard formats, text and HTML e-mail ads, and search text placement

Value-added Services

  • Full campaign management and performance monitoring
  • Award-winning creative services team
  • Landing-page hosting and multivariate testing
  • Market testing
  • Hydra:AdControl advanced compliance technology

Pricing

  • Cost per action
  • Cost per sale
  • Cost per lead
  • Cost per engagement

Company Stats

  • Founded 2003
  • 80 employees
  • Two years on the Inc. 500 list of fastest-growing companies (2007, 2008)
  • No. 31 in Deloitte's 2008 Technology Fast 50
  • Top 10 fastest-growing companies in Los Angeles Business Journal two years in a row (2007, 2008)

Contact

Mason Wiley
Senior VP-marketing
310-659-5755, ext. 2197
mason@hydranetwork.com

Hydra is one of the largest pure performance ad networks in terms of transactions delivered—more than 2 million each month for our advertisers. We distribute campaigns with full compliance and transparency through our network of more than 9,000 premium publishers reaching hundreds of millions of online prospects through all major online channels. Advertisers pay only for the customers delivered, on a CPA basis (cost-per-sale, cost-per-lead or cost-per-engagement).

Of the 400-plus ad networks, how is Hydra different?

  • Hydra is solely results-based; advertisers pay only for results
  • No add-on fees of any kind and no long-term contracts
  • Campaign distribution across all online channels, not just display but also search, e-mail and social media
  • Highly selective publisher qualifying process—we admit only the best and most experienced
Award-winning creative and optimization services

Hydra provides value-added services to qualified campaigns in order to maximize conversions. Our award-winning full-service creative team can adapt, optimize or craft all types of ad creatives for qualified campaigns at no extra cost. Hydra also offers landing page hosting with real-time optimization and multivariate testing to maximize conversions. Other value-added services include market testing, campaign performance monitoring and reporting by individual publisher to give the advertiser total control over the customers we deliver.

Transparency and compliance

Hydra offers full transparency to qualified advertisers. Plus using the Hydra:AdControl suite of industry-leading compliance technology, Hydra's compliance department monitors and regulates each and every campaign to ensure total compliance, maintain high-quality conversions and protect your brand. We don't just meet regulatory requirements—we exceed them.

Leaders in online direct response

With a powerful combination of direct response experience and online expertise, Hydra is an effective vehicle to drive high volumes of incremental sales with guaranteed ROI, capture leads and increase brand awareness by driving ad engagements. A proven track record for online customer acquisition has made Hydra the ad network of choice for leading online marketers such as eHarmony and MyLife.com; direct-response TV brands like Proactiv and Snuggie; and leading brands such as AARP, Citibank, Kraft, The New York Times, Sears and Weight Watchers.

PUBLISHERS

Hydra is driven by a mission to monetize audiences for publishers across online channels—display, search, e-mail and more.

From the hottest online direct response and DRTV offers to high-converting name-brand campaigns, Hydra offers 1,000-plus campaigns from 350-plus advertisers in all consumer product and service categories. With such a wide range to choose from, you can select the best, highest-converting campaigns for your specific audience—plus get personal one-on-one support to maximize revenue from the volume leading network, driving more than 2 million transactions monthly.

1,000-plus campaigns to choose from
  • Hundreds of Hydra-exclusive campaigns
  • Wide variety of new, branded and niche-focused campaigns
High earning potential
  • High CPAs—with on-time payments
  • Accurate proprietary tracking and no surprise scrubbing
  • Earn prizes or even more cash with Hydra Rewards
Dedicated to drive high conversions—more than 2 million monthly and growing
  • Highly selective in the ad campaigns we accept
  • Hydra-created exclusive ads and landing pages
  • Landing pages optimized through multivariate testing
Advanced reporting and support
  • Powerful user-friendly interface
  • Robust customized reporting
  • Personal Hydra Affiliate Manager support