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True transparency doesn't end when the campaign begins. Transparency isn't just for keeping you out of trouble with your client anymore. Pre-buy transparency is very important in aligning brand with content, but the real value of transparency doesn't end there. Transparency is about empowering advertisers to make better business decisions by allowing them to spend money more efficiently. During these uncertain economic times, shouldn't you have proof that your budgets are being allocated in the most efficient and effective manner?
Inventory transparency
Site lists do not equal transparency. They are not helpful when trying to understand where a campaign ran or for increasing ROI on future media buys. Without an understanding of which audience sources provided the best performance, advertisers become stuck in a cycle of inefficiency by paying networks to provide a series of consecutive short-term fixes. interclick offers advertisers true transparency.
Maximize campaign performance
- Pre-buy: Choose exactly which of our 750-plus publishers your campaign will run on.
- In-buy: Track performance by site to maximize return.
- Post-buy: Post-campaign analysis provides insight into optimal ad spending.
Data transparency
interclick is a pioneer in offering transparent data targeting solutions, providing advertisers with the ability to leverage the industry's leading data providers. These solutions include:
- Transparency by data source and/or data type
- Hundreds of consumer and b-to-b segments
- Post-campaign data vs. inventory analysis
- NAI compliance, protecting consumer privacy
Performance and targeting
Transparency means little if you can't deliver results. Interclick provides a platform that can effectively combine the most advanced targeting solutions available with site-by-site transparency. Within our transparent framework, we offer all the leading targeting methodologies:
- Behavioral
- Demographic
- Contextual
- Geographic
- Retargeting
Behind the scenes, our predictive technology decides which targeting methods and data are the most effective and relevant to drive results.
PUBLISHERS
interclick brings Fortune 500 brand advertisers to the comScore top 2,000 online publishers. Our ad quality is second to none, while offering some of the highest CPM rates in the industry. interclick is currently working with Fortune 500 companies in these verticals:
- Automotive
- Telecommunications
- CPG
- Pharmaceutical
- Consumer Electronics
- Health/Fitness
- Finance
- Small Business
- Entertainment
- Retail
- Travel
- Home/Garden
Full control
The interclick network gives best-in-class technology, tools and support to control their earning potential. interclick's interface allows our partners to understand the volume and revenue their sites are receiving. We also provide publishers the option of choosing which advertisers and campaigns run on their sites.