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If you feel like you're waiting for an audience that's hardly ever home, you should talk to PRN. We provide advertisers with one of the largest audiences of any digital out-of-home media company, reaching more than 600 million people every month inside America's leading retailers.1 We deliver more people than the nation's largest sporting event—and we do it every week of the year.2
Advertise products and services available both inside and outside the store
Our Media Platforms provide multiple touch points throughout the stores, and our custom media, which use full sound and motion video, create an ideal environment for advertisers to engage shoppers when they are most receptive to learning about products and services available both inside and outside the store.
Reach a captive audience with fewer media dollars
And we do it for less money than traditional media while providing nearly double the recall.
To get your clients' tails wagging at the prospect of reaching a mass audience outside the home, call PRN.
12008 Nielsen2Walmart chainwide audience vs. Nielsen On Line, 2008
OUR NETWORKS
Walmart Network
Reaches over 140 million people every week across 3,300 stores and uses the world's most advanced in-store communications network, the Walmart Smart Network.
- Demo:
- Women 18 to 49
- Adults 18 to 49
A dynamic, measurable network with multiple touch points including:
Welcome Screens
A 52-inch HD multipane screen greets customers with timely and relevant information as they enter the store.
Category Screens
Powerful video messaging is displayed at the point of sale on 46-inch vertical HD screens that engage customers with special promotions and informational tips as they enter a department.
Display TV Network
Interactive 15-inch vertical screens are positioned where products are sold, allowing marketers to demonstrate the value of their product or brand.
- Has driven sales lift of certain products by as much as 70 percent
TV Wall Network
Advertise your message to upscale shoppers on a wall of HDTV screens at America's largest consumer electronics retailers. In addition to helping merchandise HDTVs, consumer electronics products, DVDs and video games, the TV Wall Network enables marketers to sell products and services available outside the retailer in categories such as tourism, automotive, television tune-in and theatrical releases.
- Available in Best Buy, Costco, Fred Meyer, Fry's Marketplace, Sam's Club and Walmart
- Reaches 285 million shoppers across 5,400 locations
- Demo:
- Adults 18 to 49
- Men 18 to 49
- Adults 25 to 54
- 50 percent average brand recall
Checkout TV Network
With an average wait time of five minutes in the checkout line, Checkout TV Network offers marketers a great forum to engage captive shoppers about products and services available outside the retailer in categories such as travel, health care, education, restaurants and theatrical releases.
- Available in Acme, Albertsons, Jewel-Osco, Pathmark, Shaw's, ShopRite and Walmart stores
- Reaches more than 160 million shoppers across 1,590 locations
- Demo:
- Women 25 to 54
- Adults 25 to 54
- 60 percent average brand recall, drives impulse purchases, influences future purchase behavior outside the store, builds deep brand relationships with customers
Q&A: D. Scott Karnedy, chief sales officer, Premier Retail Networks
Q: What was your media background like?
Mr. Karnedy: I've been in media sales and marketing for 25 years, and probably a third of it has been in the new media space, including AOL Local, AOL Time Warner Interactive. I also built and led the sales division at XM Satellite Radio. Bringing together marketers and consumers with new technologies is something I'm passionate about.
Q: Why the digital out-of-home space?
Mr. Karnedy: It's the next form of mass media and a great alternative to traditional media. It gives marketers the ability to reach a huge audience with relevant information when they're out making purchase decisions. Playing an ad for pizza when consumers are thinking about dinner is a powerful thing, and it works for the marketer, the retailer and the customer. It is the major differentiator between us and other media. We enable marketers to communicate with customers when they are most receptive to messaging, not when they're on the sofa. Smart marketers are keenly aware of the power of that moment and are working with us to create unique relationships with consumers at retail.
Q: Why PRN?
Mr. Karnedy: We've built the most comprehensive solution in the industry. We provide advertisers with a national footprint and great flexibility and control for both messaging and targeting. And the platform is incredibly reliable. We reach more than 164 million unduplicated viewers every month in places where shoppers are spending more than $300 billion a year. Those are huge numbers by any measure. Our creative team is the most experienced in this space at developing creative that truly engages customers. It's no wonder our ad recall is nearly double that of in-home television. And our scale enables us to do it for less money than traditional media. PRN has really developed a killer app, and that's why we are the leaders in this space.
Q: What kinds of marketers advertise on PRN?
Mr. Karnedy: Smart ones. We partner with many of the world's most well-known and successful brands—CPG companies, consumer electronics, entertainment. Interestingly, we are also creating success for advertisers that don't sell products in-store. Categories like tourism and travel, lottery, healthcare, TV tune-in, theatrical movie releases are all experiencing the power of this space. We know it's effective because they keep coming back—our retention rate is high, and we continue to create compelling solutions for new and existing categories.
Q: Tell us about the Walmart Smart Network?
Mr. Karnedy: The Smart Network is the second implementation of PRN's Advanced Media Communications Platform, which is the most advanced retail media platform in the world. It's game-changing technology. Retail media is no longer about screens in stores playing commercials. We can target media across 6,400 locations right down to a single screen. That's remarkable. And we designed it to be an open platform so—if there's a need to integrate mobile applications, or greater interactivity or better analytics—we can quickly and efficiently adapt to the changing needs of our customers. All our platforms have increased targeting, localization and other enhanced capabilities.
Q: What about the future?
Mr. Karnedy: We're looking to partner with marketers that share our vision and want to help us define and realize the potential of this space. It's not just about moving cases of products, it's about engaging customers and having the right products with the right message delivered at the right time in the right place. That's the killer app.