Tribal Fusion


  • More than 230 million monthly users worldwide
  • More than 200 billion monthly impressions
  • Offices in the U.S., U.K., Canada, India and Australia

Network Reach

More than 1,500 high-quality enthusiast sites represented by 12 verticals:

  • Automotive
  • Business to business
  • Consumer packaged goods
  • Entertainment
  • Financial services
  • Health
  • Public services
  • Retail
  • Technology
  • Telecommunications
  • Travel
  • Web media


  • Geography
  • Demographic
  • Behavioral
  • In-market
  • Audience segment
  • Lifestyle
  • Life stage
  • Interest
  • Out-of-context
  • Contextual
  • Retargeting (Imprint)
  • Keyword (in-text)
  • Channel/Subchannel
  • Site specific

Ad Units

  • All standard IAB units
  • Rich media
  • Video
  • Dynamic ads
  • Tandem ads
  • In-text
  • Expandable

Other Services

  • Real-time optimization and reach maximization
  • Custom media solutions based on campaign goals
  • Real-time creative and messaging personalization
  • Takeovers, roadblocks, microsites
  • Creative consulting
  • Pre- and post-campaign testing and ad effectiveness studies
  • Member of NAI


Contact us at
or call 510-250-5500.

Succeeding in today's business environment takes more than standard solutions. Tribal Fusion takes clients beyond the banner with targeted solutions that deliver results.

We offer:

  • Vertical expertise
  • Deep customer insights
  • Comprehensive targeting tools
  • A fully transparent network

We combine the granular focus and targeted solutions of a vertical network with the world-class reach of one of the largest ad networks. At Tribal Fusion, our knowledge, technology and publisher relationships drive the results you need.

Vertical expertise

Tribal Fusion is organized around expert teams in key industry verticals. From providing deep dives into vertical trends to detailed insights that improve consumer response, our industry veterans can make your campaigns more effective.

Consumer insight

The more targeted the message, the more likely it will drive consumer response. Tribal Fusion works with a broad array of data sources to provide a true 360º consumer view. We aggregate data to pinpoint interests, past actions and likely future behaviors. This enables each campaign to get smarter over time, informing clients about which data points are making consumers convert.

Microtargeting at scale

Tribal Fusion can deliver personalized messaging to multiple niche audiences on an exceptional scale, combining consumer understanding with comprehensive targeting technologies and dynamic creative. The content of a single ad unit can be tailored by the geography, demographics and lifestyle of individual viewers, producing thousands of personalized ads in real time. Ad units with dynamic copy can perform six to seven times better than static ads.

Real transparency

Tribal Fusion is not an arbitrage network, nor do we buy remnant inventory. Tribal Fusion partners with high-quality publishers for top-performing inventory and early-session impressions. We work only with publishers chosen for editorial excellence and proven ability to drive response. Before a campaign runs, clients can receive a site list with the opportunity to prescreen sites. Our network delivers real transparency for the peace of mind that comes from brand-safe certainty.

*Source: Travelocity Research Study, March 2007


Tribal Fusion works with more than 1,500 content-rich publishing partners to deliver quality placements from highly respected advertisers. Publishers that meet our rigorous quality standards can expect to discover the benefits of partnering with Tribal Fusion and maximize the value of their highly targeted content.

Quality advertisers

Our completely transparent network and strict site requirements assure brand advertisers that their placements will appear next to premium, brand-safe content. Not only do advertisers know this, they are also willing to pay for it, allowing Tribal Fusion to deliver higher eCPMs from quality advertisers.

Targeted placements

Each site in our network is represented by industry vertical sales specialists whose expertise and industry insights translate into high-quality, targeted placements that align with your site's content and resonate with your site's audience.

Innovative solutions

Tribal Fusion strives to create deep publisher partnerships through innovative solutions. Dedicated account managers will work with you to package your site's unique offerings, including home page and site takeovers, fixed placements, site skins and newsletter sponsorships, as well as to take advantage of EchoTopic, our in-text solution, and premium international advertisers in Australia, Canada, India, Southeast Asia and the U.K.


A leading fast-food restaurant chain wanted to drive in-store visits by offering promotional $1 online coupons. To generate coupon downloads, the fast-food chain sought an innovative solution that would allow it to target 11 markets with personalized messaging. Tribal Fusion implemented Dynamic Ads, which serves personalized messaging in real time through a single ad unit, to:

  • Save time and money by eliminating the need to create numerous ads.
  • Serve personalized DMA messaging at scale.
  • Display the address of the user's closest restaurant location.
  • Create a more relevant user experience.
  • Generated more than 1,700 downloads in four weeks.
  • Improved the click-through rate by 185 percent from the first day to the last day of the campaign through real-time optimization and attentive service.