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acerno is the only ad network that anonymously targets 100 percent of U.S. online shoppers by how they spend their money. Results show that how consumers shop is the best predictor of what they are in-market for and most accurate descriptor of who they are—more so than what they read, stream or network online. There is no better indicator of intent to purchase or interest than what shoppers actually spend their money on. Behavioral targeting based on this shopping data drives incremental sales for multichannel retailers and product manufacturers, and consideration for brand advertisers.
What if ...
...you wanted to reach soccer players? You wouldn't waste half your ad spending on everyone and anyone reading about David Beckham, watching the World Cup or "friending" a fan club when you could precisely target U.S. consumers who have shopped for soccer balls, cleats, Umbros—and the occasional ice pack.
acerno can precisely target these soccer players because we are enabled by Akamai Advertising Decision Solutions. Akamai ADS offers the industry's only online shopping data cooperative composed of anonymous shopping behaviors across more than 500 multichannel retailers and product manufacturer Web sites that include nearly every product category, and the cooperative sees an estimated $13.5 billion in consumer spending quarterly. From this unique co-op, acerno customizes ADS' predictive and descriptive models to accurately segment in-market and interested shoppers from 140 million U.S. consumers.
Add incremental sales
For multichannel retailers and product manufacturers, acerno targets in-market shoppers with dynamic display advertising in real time—generating one incremental sale after another adding up until online advertising with acerno effectively becomes a new sales channel.
Add brand consideration
For brand advertisers, acerno targets interested shoppers with dynamic display advertising at scale—reaching the right audience (such as power moms or luxury shoppers or cool kids) at the right time with the right ad, creating brand awareness and consideration until advertising with acerno becomes a new brand ambassador. acerno reaches target audiences in real time and at scale across our premium online media network, including comScore top 500 Web sites (80 percent in the top 100, 90 percent in the top 200)—precisely targeting in-market and interested shoppers in the most relevant context (their own) to add sales and consideration without media waste.
CASE STUDIES
Apparel retailer—Internet Retailer Top 60
- Drove 12.5 percent of online transactions in fourth quarter 2008
- acerno client since 2006; grew revenue 140 percent in 2008
- Spends more on predictive targeting than search
Toy manufacturer—Internet Retailer Top 100
- Drove 8 percent of online transactions in fourth quarter 2008
- acerno client since 2006; grew revenue 71 percent in 2008
- Incorporates predictive targeting as a "must have" in annual marketing plans
Office supply brand advertiser—Fortune 500 company
PUBLISHERS
acerno works with great advertisers. In order to deliver exceptional returns on their investments in us, we invest big in our publishing partnerships. Avid users and quality reach are essential to the performance and growth of our advertiser relationships. So we pay premium CPMs to keep them on the up-and-up.
For publishers, acerno adds:
- Higher rates for unsold inventory
- More relevant ads for users
- Better premium display ads
Trust acerno to add premium display advertising to your site every time.
Privacy statement
acerno is a member of the Network Advertising Initiative (NAI) and adheres to its privacy standards. acerno collects no personally identifiable information and allows users to opt out at any time.