AOL'S Platform-A


Platform-A reaches across AOL's suite of consumer brands and the thousands of sites in's industry-leading networks to put advertisers where audiences live online. With such a vast pool of Web sites to draw from, advertisers can connect with practically any target audience with significant scale.


Platform-A reaches nine out of 10 online consumers.*


Platform-A offers a comprehensive suite of targeting technologies:

  • Demographic
  • Psychographic
  • Technographic
  • Geographic
  • Daypart
  • Content
  • Behavioral
    • Audience behaviors, powered by TACODA
    • Retargeting (LeadBack and SearchBack)
  • Custom
    • Dynamic ad insertion
    • Custom behavioral segmentation
    • Target2Measure for consumer packaged goods clients
    • AOL front screen/homepage creative split

Ad Units

Platform-A offers a variety of ways to engage audiences:

  • Display
  • Video
  • Text
  • Rich media
  • Widgets
  • Integrations and sponsorships
  • Mobile
  • Clutter-busters
  • Sponsored listings
  • Custom


AdLearn technology continually learns and refines ad placement across the network based on observed and expected performance. Ads are automatically allocated across the network based on the highest expected return for the advertiser and publisher.


Platform-A, AOL's advertising organization, makes it easier than ever for marketers to harness the power of digital media to meet their marketing objectives.

Platform-A integrates AOL MediaGlow's premium content (e.g.,, AOL Music, MapQuest, Moviefone and TMZ), AOL People Networks' social media (e.g., AIM, Bebo and ICQ),'s massive third-party ad networks and the industry's most powerful ad technologies into a unified solution for advertisers.

Now that fragmentation has sent audiences scattering across the Web, it's harder than ever for marketers to break through. Platform-A simplifies the process by allowing marketers to target audiences at scale across multiple digital channels—affiliate marketing, display, mobile, search, sponsored listings and video—all in one place. Since Platform-A reaches nine out of 10 consumers online,*marketers can connect with large numbers of their ideal consumers.

Platform-A also gives marketers confidence that comes from working with the most trusted names in online advertising:, AOL,, Quigo, TACODA and Third Screen Media, among others. Simply put, quality matters—especially in today's tough economic climate where marketers need to extract every last dollar of value from their ad budgets.

No matter what their goals may be—building awareness, driving sales or any other objective—Platform-A has the tools to help marketers succeed. The Platform-A roster of solutions includes high-impact rich media, deep integration into content, a comprehensive suite of targeting tools, takeovers that allow advertisers to "own" an entire content channel or audience across the Web, custom promotions, widgets, comparison shopping engines and search engine marketing.

Platform-A partners with advertisers to develop the right solution for their brands. Furthermore, Platform-A will create a rigorous accountability model for any campaign so advertisers always know exactly how well they're meeting their objectives.

By assembling so many powerful marketing tools into a unified solution, Platform-A makes it easier to engage audiences at scale where they live online—and drive measurable results.

*comScore Media Metrix, February 2009


Best-in-class solutions

Whether you're looking to monetize your display, video, mobile, affiliate or sponsored listings inventory, we've got you covered.

  • Display: Join, the world's largest online ad network, and get access to the most advanced optimization technology, the largest brands and top-notch publisher support.
  • Video: Maximize the return on your premium video content by joining the largest online video ad network—offering premium, targeted campaigns delivered via sophisticated ad-serving technology.
  • Sponsored listings: Unlock the value of your brand and take control of your text link revenue with AdSonar, a private-label, transparent auction marketplace.
  • Affiliate: Handpick the best ads for your site through our affiliate network, an innovative platform for e-commerce-focused affiliate marketing.
  • Mobile: Leverage the fastest, easiest, most efficient means of monetizing your inventory with Third Screen Media's premier network of mobile content providers.
Industry-leading technologies

Platform-A has the most comprehensive set of tools and technologies to help you maximize earnings. Our roster of tools includes AdLearn ad optimization; ADTECH ad serving and campaign management technology; Quigo's performance-based auction engine for sponsored listings; and TACODA's industry-leading audience insights and site visitation reporting.

Top advertisers

We have one of the most impressive client rosters in the industry. Platform-A partners with premium brands so you can maintain the integrity of your site and earn the most competitive rates.