DRIVEpm Ad Network

DRIVEpm Ad Network

TARGETING OPTIONS

Behavioral and remessaging:

  • Client site visits
  • House/rental e-mail list
  • Purchaser behavior
  • Loyalty marketing

Demographic:
  • PRIZMne clusters
  • Geographic
  • Gender
  • SIC code

Additional Options:
  • Daypart/day of week
  • Broad/narrowband
  • Domain
  • At home/at work

CATEGORIES

  • Automotive
  • Business and Finance
  • Education
  • Entertainment
  • Food
  • Health and Fitness
  • Movies
  • Music
  • News
  • Real Estate
  • Sports
  • Technology
  • Teens
  • Television
  • Travel
  • Women
Plus you can create custom categories based on your specific target audience.

AD UNITS

IAB standard units, including 120x600, 160x600, 180x150, 300x250, 468x60 and 728x90

MEDIA

High-quality, "blind" network buy (site opt-out list provided)

SITES

Only top 250 Web publishers (Media Metrix)

CONTACT

Liberty Carras
VP-Sales
415-869-3822
liberty.carras@drivepm.com

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Advanced technology, premium media, expert service

Microsoft's DRIVEpm is a premier advertising network that provides advertisers and agencies with better results from online media campaigns. DRIVEpm's unique combination of premium media and advanced technology enables advertisers to gain an advantage from greater audience insight, better targeting and complete control over their brand. DRIVEpm clients continuously benefit from Microsoft's expertise, DRIVEpm's world-class team, and new opportunities that help maximize online campaign performance.

DRIVEpm is taking the digital advertising network to a whole new level. We provide media only from the top 250 Web publishers. By specializing in only the top sites, our experienced media team can maintain a close relationship with each publisher in the network and ensure that our inventory is just right for our advertising clients. The DRIVEpm advertising team has been recognized as the best in the business when it comes to understanding and fulfilling our advertisers' goals.1 That's why so many of the world's top agencies and marketers already use DRIVEpm to reach their audience.

DRIVEpm provides more targeting options to help advertisers and brands ensure that their message is reaching the appropriate audience. For example, segmented targeting allows advertisers and publishers to direct specific campaigns or portions of campaigns to many disparate groups. These groups can include key consumers—those profiled who have historically shown the highest propensity to respond—or audiences who have browsed the site but not committed to purchase, who have actively placed items in the shopping cart but abandoned the process, or even brand loyalists. Only DRIVEpm offers a blended approach for success, creating mass campaign awareness while ensuring brand safety.

Advertisers and brands turn to DRIVEpm not only for its reach and efficiency but also for its advanced technology and full-service campaign strategies. DRIVEpm's actions, roles and focus revolve around its advertisers' goals. From the moment advertisers decide to try DRIVEpm and throughout their entire campaign, the DRIVEpm team of industry experts maximizes results.


PRODUCT OVERVIEW
DRIVEpm offers advanced options to address your reach goals as well as your goals to target specific key audiences at different stages of the sales cycle. We offer two key programs:

Selector is a completely customizable program that allows advertisers to profile their audiences and reach only that audience based on targeting needs. Selector offers remessaging, demographic targeting and ISP targeting, effectively eliminating media waste. Selector is bought on a CPM basis.

Performance offers a high-reach, low-risk approach to buying media. Buy at a cost metric of your choosing—CPA, auction-based CPM or genre targeting on a CPM basis.

AUDIENCE OVERVIEW2
DRIVEpm rates the highest for reaching:

  • Persons age 18–34
  • Men age 18–34
  • Women age 18–34

Indexes higher than the competition in reaching people with a household income of $100,000 or more

DRIVEpm indexes higher than the competition in reaching people with a household income of $100,000 or more:
  • Spent $50–$99 online
  • Spent $200–$499 online
  • Spent $5,000–$7,499 online

Monthly Uniques: 105,990,000
Reach: 57.7%

1Jack Myers Survey of Advertising Executives, 2007. 2Outperforming Ad.com, Blue Lithium and ValueClick. Source: U.S. data, December 2007, comScore.

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