Specific Media

Specific Media


  • Demographic
  • Behavioral
  • Contextual
  • Geographic
  • Retargeting


All standard formats are accepted:

  • Display, Flash, rich media
  • Video preroll
  • Text ad units


Specific Media's Premium Network of consumer branded sites reaches:

  • More than 140 million U.S. consumers monthly
  • 26 million U.K. consumers monthly
  • 25 million consumers in Germany monthly
  • 18 million consumers in France monthly


Anonymous consumer data

  • 95% of all online consumers
  • 365 million global online consumers
  • 2 million Web sites
  • 85 million Web pages
  • 500 million search terms


Pre- and post-campaign reporting

  • Preferred Partner
  • Post-Buy
  • Ad Effectiveness
  • Offline and Online Sales Impact


  • U.S.
  • U.K.
  • France
  • Germany


No personally identifiable information is included in Specific Media's data.


The global network for brand advertisers

Specific Media is a global technology and online media company founded in 1999. The company is a top advertising network throughout North America and Western Europe.

Specific Media offers its Premium Network of consumer-branded sites and a comprehensive suite of targeting capabilities enabling advertisers to target specific audiences online with scale and accuracy. The company currently works with more than 300 of the Fortune 500 companies, including seven of the top 10. Utilizing Specific Media's proprietary targeting technologies, major brand advertisers in the automotive, retail, packaged goods and financial industries, among others, reach highly specific audiences online.

Data network
Specific Media's broad and deep insight into consumer data makes the company's targeting capabilities highly accurate and scalable. Its industry-leading Data Network provides anonymous consumer information reaching more than 95% of all online consumers. This anonymous data is formulated with the company's targeting technologies to connect advertisers with their target audiences online. The combined size of its Premium Network and Data Network enables Specific Media to identify and accurately target a larger number of consumers than other networks.

Targeting capabilities
Specific Media enables advertisers to combine targeting methods to reach highly specific audience segments online such as "men who like sports and frequently travel for business, residing in the New York area."

  • Demographic targeting
    The company's patent-pending Demographic Prediction Technology targets users, not Web sites. This key competitive distinction enables highly accurate targeting by categories such as age, gender and household income.
  • Behavioral targeting
    Specific Media's unique Behavioral Targeting Index assigns a score to each anonymous user, rating the likelihood of a purchase among more than 3,300 product and service categories. These categories may be customized and provide advertisers with the ability to target very specific or very broad audiences.
  • Contextual targeting
    Advanced algorithms dynamically categorize Web site content into more than 3,300 categories, which ensures that ads are highly relevant to the immediate context being viewed and provides additional valuable inventory outside standard category buys offered by other networks.
  • Geographic targeting
    Advertisers can target users by location as well as customize messaging and creative for optimal geographic relevance.
  • Retargeting
    This delivers the highest conversion rates of all targeting methods by reconnecting advertisers with their past Web site visitors or with users who have previously seen their online ads in category buys outside the Specific Media network.


Since 1999, Specific Media has worked with hundreds of top-tier online properties and created its Premium Network, comprised of consumer-branded publishers reaching:

  • More than 140 million U.S. consumers monthly.
  • 26 million U.K. consumers monthly.
  • 25 million consumers in Germany monthly.
  • 18 million consumers in France monthly.
The Premium Network ensures that advertisers associate their valuable brands with sites that meet the highest content quality standards. Furthermore, premium publishers benefit from Specific Media's advanced user-targeting technologies.

The company maintains high-quality network standards for its advertisers. Consequently, participation in Specific Media's Premium Network is reserved for consumer-branded publishers. Interested publishers may inquire by contacting [email protected].

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