YuMe Video Ad Network

YuMe Video Ad Network

NETWORK REACH

  • Number of video sites: 400-plus
  • Number of monthly streams: 150 million-plus
  • Number of monthly unique visitors: 46 million1

CHANNELS

  • Animation
  • Auto
  • Beauty & Fashion
  • Business
  • Entertainment
  • Gaming
  • Health
  • How-to
  • Kids
  • Lifestyle
  • Mobile
  • Movies/TV
  • Music
  • News
  • Social Media
  • Sports
  • Technology
  • Teen
  • Travel

SUCCESS STORIES

"We're currently running a campaign with YuMe, and it has far exceeded my expectations. It turned out to be one of the top performers on the campaign. And the customer service is fabulous."
—K.T. Huggins, Organic Inc.

AD UNITS

  • Pre-, mid- and postroll
  • Interactive overlays
  • TickerBoy by PointRoll
  • Branded player
  • Bugs and watermarks
  • AdTakes
  • In-text video
  • Viral ads

TARGETING AND OPTIMIZATION

YuMe provides real-time targeting, measurement and optimization, ensuring optimal campaign performance. Targeting capabilities include:

  • Demographic
  • Geographic
  • Daypart
  • Channel
  • Content
  • Device type

UNMATCHED ANALYTICS AND REPORTING

YuMe provides real-time campaign reporting, including:

  • Unique users
  • Impressions delivered
  • Frequency
  • Percent watched
  • Time spent
  • Click-through rate
  • Share of voice

OTHER SERVICES

Custom content distribution and syndication.

CONTACT

Steven Comfort
VP-Sales
650-591-9400 x236
stevenc@yume.com

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The largest online video advertising network

YuMe is the largest dedicated online video advertising network and leading ad management system for publishers built exclusively for the new world of Web video. With more than 150 million video streams per month and 400-plus Web sites, YuMe reaches more than 46 million unique visitors per month.1 YuMe provides advertisers with audience scale and access to premium video content, ensuring a brand-safe advertising experience.

YuMe makes video perform for advertisers
With the proliferation of online video, consumers are dictating how and when they consume video content, making it difficult to reach desired audiences. To address this marketing challenge, YuMe offers a suite of ad creative types and enables advertisers to target, measure and optimize online video advertising in real time through categorized channels of content across Internet-enabled platforms. YuMe's suite of interactive ad products include in-stream video ads (pre-, mid- and postroll), interactive overlays and bugs, viral video ads, branded video players, PointRoll's TickerBoy and AdTakes.

Our unique AdTakes video ad unit allows for real-time text and logo creative customizations based on the viewer's geography, daypart and demographics, making the ad more relevant to the target audience.

Because YuMe is a transparent ad network, advertisers will always know where and when their ad appears. Akin to traditional media buying, YuMe video ads can be bought by content channel and audience demographic rather than solely by site. With YuMe, advertisers can now experiment and determine the ideal ad creative unit based on a campaign's goals and its ideally matched content genre.

YuMe's leading ad management system provides publishers and advertisers the unprecedented ability to identify, classify and track content to ensure brand safety, contextual relevance, controlled syndication and consistent delivery across all screens—PC, mobile, TV—whether streamed or downloaded. At YuMe, our mission is simple: to connect brands with consumers via video advertising and to improve the relevancy of video advertising for every viewer, regardless of device or platform.


PUBLISHERS

Ad Management System + Ad Sales + Video Publisher Network
YuMe brings order to the current chaos in online video. As the first video monetization solution created and optimized for broadband video, YuMe's innovative ad management system has provided hundreds of publishers with the ability to insert the right ad into the right video content at the right time, then monitor and optimize performance to ensure maximum monetization of video inventory.

ACE (Adaptive Campaign Engine)
YuMe's ACE helps publishers match each video ad impression in their inventory to the best money-making opportunity. With a single integration, ACE supports the delivery of ads from multiple sources—a publisher's sales team, YuMe's sales team, third-party ad networks and third party syndication feeds—enabling a 100% inventory fill-rate and increasing effective CPMs.

Video monetization capabilities include:

  • Dynamic ad delivery
  • Real-time ad campaign targeting, measurement and optimization
  • Interactive ad product innovation and support
  • Monetization across all digital devices—PC, Mobile, TV—whether streamed or downloaded
  • Unmatched reporting, campaign targeting and optimization
  • Syndication of video assets: YuMe's proprietary tracking technology allows publishers to track, monitor and control the distribution and monetization of video content.
  • Ad sales: Join the YuMe ad network and start generating revenue from day one.
  • Turnkey integration


Publishers taking advantage of YuMe's ad management system include NBC Direct, blip.tv, JoeCartoon, Somagirls.TV, Microsoft Media Center, redOrbit, Expert Village, Mondo Media, Jaman, MediaZone, Voxant and PureVideo.

1comScore Media Metrix, December 2007


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