Platform A: Tacoda

Platform A: Tacoda

AUDIENCE

We help marketers find their customers online with a number of discrete audience segments, such as Trendy Homemakers, Auto Intenders and Gadget Geeks.

NETWORK REACH

The TACODA network reaches more than 140 million people online and continues to grow monthly.

TARGETING

  • Behavioral: standard and custom segments
  • Geo
  • Demo overlays
  • Daypart
  • Retargeting

AD UNITS

We accept standard IAB rectangle (300x250), leaderboard (728x90) and skyscraper (160x600) ad units. And we work with most rich media providers, including Eyeblaster, Klipmart and PointRoll, as well as third-party ad servers such as Atlas and DART.

PRICING

All campaigns are priced on a CPM basis. We help our clients maximize returns with precampaign-planning tools that show reach against spending levels.

CAMPAIGN MANAGEMENT

A dedicated representative works to ensure desired marketing objectives are met throughout the campaign. We work with all major ad servers and provide full mid- and post-campaign reporting.

CONTACT

646-674-2700
sales@tacoda.com

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TACODA is the industry leader in behavioral solutions and audience insight. As part of Platform-A, AOL's leading advertising organization, TACODA helps connect people and advertisers with whom and what they want. Together with AOL's premium content sites and Advertising.com, the largest online advertising network, TACODA makes it easier than ever before for marketers to harness the full power of digital media to solve their marketing problems.

TACODA runs one of the world's most advanced behavioral targeting advertising networks, with proprietary technologies that help uncover the online habits of your best customers and target like-minded people across the Web. Since 2001, the company has provided advanced behavioral targeting solutions and analytics to leading brand marketers and publishers including AT&T, Bank of America, Cadbury Schweppes, Coca-Cola Co., General Motors Corp., GlaxoSmithKline, Procter & Gamble Co. and Sears, Roebuck & Co.

Here's how we do it:

  • Smartest audience segments: The only network that uses comScore data to help define and test segments
  • Planning tools: Assist with media allocation, reach and frequency, and audience composition analysis
  • Pre- and post-campaign reporting: Helps you understand the success of your campaign
  • Consumer privacy protection: We never use sensitive information to target advertising, and our network advertising initiative gives consumers the ability to opt out of our network.
  • Clean network: A transparent list of premium sites, reviewed three times per week for offensive content



PUBLISHERS
With the power of TACODA's advanced behavioral targeting and analytics in hand, we help publishers and e-commerce companies increase the value of their inventory and learn about the online activities of their visitors. We provide a suite of products tailored to each publisher's specific needs. Major U.S. media partners include AOL, eBay, FoodNetwork.com, Fox, HGTV.com, Kelley Blue Book, NBC Universal, New York Times Co., Time Inc. and USAToday.com.

Publishers' benefits:

  • Higher rates for unsold inventory
  • More relevant ads for visitors throughout the site
  • Audience intelligence that helps you boost sales, tailor your content to your audience and drive marketing strategy
  • Full control of ad selection
  • Audience reseller opportunities


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