Quantcast

PLATFORM: DATA

CONTACT

www.quantcast.com/contact

MARKETERS AND AGENCIES

  • Look-alike targeting
  • Audience insights

PUBLISHERS AND PLATFORMS

  • Look-alike targeting
  • Demographic targeting
  • Audience measurement

COMPATIBILITY

  • Publishers
  • Networks
  • Sell-side platforms
  • Exchanges
  • Demand-side platforms
  • Trading desks

AD UNITS

IAB standard ad units

AFFILIATIONS

You've worked hard to build your audience. We respect that, and we're known for consumer privacy, data protection and unparalleled measurement accuracy with our audience measurement service.

  • Digital Advertising Alliance
  • IAB
  • Media Rating Council
  • NAI

Quantcast delivers more of your best customers at scale. Through superior technology, we enable advertisers and agencies to better understand, find and buy targeted audiences in real time. Quantcast is compatible with premium publishers, agency trading desks, demand-side platforms, networks and exchanges.


ADVERTISERS AND AGENCIES

Understand and Find Your Audience

  • Discover how your audience is unique: Quantcast enables you to understand what makes your audience distinctive across your product lines and throughout your funnel as well as the difference between visitors and converters.
  • Find millions: Find and buy millions more of your audience in real time. With Quantcast, take an audience of thousands engaging with your site or product, create your proprietary audience model and amplify to reach millions more new customers like them.

Deliver Scale and Minimize Waste

  • Reach the audience that aligns to your goals: Only Quantcast ranks and scores your audience against every user on the Web for relevance to your goal, finding more individuals who look and act like your best customers.
  • Extend your reach: While retargeting only gets you in front of customers you've already engaged, Quantcast enables you to reach new audiences as well as target niche segments across inventory sources.


PUBLISHERS, PLATFORMS & NETWORKS

Employ Quantcast throughout the sales process to help win, execute and renew deals, driving increased yields for your pages.

Your Planning Strategy

  • Quantify and promote your audience to advertisers: Quantcast Measurement provides free, directly measured traffic and audience composition reports. These reports are Media Ratings Council-accredited, ensuring that your traffic data is both accurate and reliable.
  • Better segment audiences: Use Quantcast audience segments to group your audiences any way you like. Define the custom audiences advertisers want and deliver more of your hard-won audience base.

Target and Sell Audiences in Real Time

  • Quantcast demographics: Segment out specific audiences you want to sell across your content. Adjust the composition of your audiences to index higher, and target audiences that were previously challenging to deliver.
  • Quantcast Lookalikes: These are custom models of an advertiser's best customers as derived from its proprietary data. Match your audiences to the exact customer an advertiser wants to reach. Quantcast Lookalikes update and evolve in real time, so they always serve the advertiser's best audience.

EXECUTION PARTNERS: TRADING DESKS, DSPS & EXCHANGES

Quantcast is your data partner for real-time audience targeting at scale.

Leverage Quantcast to:

  • Deliver targeted media based on an advertiser's unique audience characteristics.
  • Drive continual performance. Working across all your inventory partners, Quantcast's algorithms continuously rank and rescore audience models to deliver the best results.
  • Inform bidding in real-time platforms with trillions of data points.