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Sharing is the universal language of the Internet. It changes the way the Web is navigated and organized based on how people interact with information and each other. Due to the ever-evolving nature of the online community, today's consumers are empowered to share at every brand interaction.
In 2011, 63.7 percent of U.S. Internet users will access social networks.1 People who spend time on the Web are sharing information with each other, including photos, real-time status updates, news stories and experience with products. It's become the way we communicate and, now, the way we make purchasing decisions. It seems that traditional advertising alone no longer influences people. Rather, Internet users are influenced by trusted contacts and "friend" recommendations.
When a friend shares information and makes a recommendation, the potential buyer is more likely to become a true customer.
For example, according to eMarketer, "Teen girls are hyperconnected and seek immediate feedback from their friends on potential purchases. Shopping with friends is a tribal experience enhanced by the rich array of digital resources girls can access: Facebook, retail sites, LookBooks, magazine sites, blogs, shopping-haul videos, mobile texts, IM and more. All of these resources contribute to the highly socialized shopping experience that contributes to teen girls' decision-making. Retailers need to understand that these customers have a nearly innate capacity to both spot and spread fads among their peers and will use all the resources at their disposal to identify and disseminate trends and solicit opinions."2
And so the sharing process begins.
ShareThis offers a suite of free solutions for marketers and consumers that puts sharing at the forefront of the digital experience—currently across more than 1 million Web sites, reaching more than 400 million users per month. Founded in 2007 on the premise that sharing is more valuable to marketers than other online behaviors, we have quickly become the partner of choice to Fortune 500 brands as a better alternative to simple search and display marketing.
Our sharing platform is unparalleled. We offer free sharing tools coupled with actionable analytics, and our innovative creative ad units incorporate sharing tools and experiences that encourage deep engagement by consumers. We analyze what is shared, what is clicked and where it was shared. Then we can see what combination of these three leads to deeper engagement by the user.
For use by publishers or advertisers, ShareThis inspires people to do more of what we believe is the foundation of digital life: sharing.
1
http://totalaccess.emarketer.com/Reports/Viewer.aspx?dsNav=Nr:P_ID:2000777. End-to-End Campaign Delivery and Optimization Social Advertising Units Audience Segmentation and Targeting
2
http://totalaccess.emarketer.com/Reports/Viewer.aspx?R=2000768&dsNav=Ntk:basic%7cteen+girls+social%7c1%7c,Ro:1.ADVERTISER SOLUTIONS
ShareThis has built some of the most innovative
sharing tools and technology available.
ShareThis goes beyond standard referral data to
identify brand influencers, engaged users and
listeners.