Tremor Video

AD NETWORK
PLATFORM: VIDEO AD

CONTACT

Advertisers
Randy Kilgore

Chief Revenue Officer
646-723-5321
rkilgore@tremorvideo.com


Publishers
Adam Lichstein

Senior VP-Publisher
Development and General Counsel
646-456-3321
alichstein@tremorvideo.com

AUDIENCE REACH

Potential: 139,893 million uniques;
81 percent reach
Actual: 60,779 million uniques;
48 percent reach


Source: comScore Video Metrix, February 2011

PUBLISHERS

Leading premium publisher network for online and mobile video ads

AD FORMATS

  • In-stream: super pre-roll, super overlay, vChoice, pre-roll, pre-roll CTA, ASq ad selector
  • In-page: video-in-banner takeover, video-in-banner, YouTube integration, page roll
  • Mobile: 15-second video interstitials

TARGETING

SE2 technology matches the right ad to the right video at the right time for superior brand results. We also offer:

  • Behavioral
  • Contextual
  • Custom
  • Daypart
  • Demographic
  • Geographic
  • Retargeting

OPTIMIZATION

Real-time optimization for CTR, engagement, view duration and brand lift

EFFECTIVENESS/ MEASUREMENT

comScore, Dynamic Logic, InsightExpress, Nielsen and Vizu

PRICING

CPM and CPE; custom creative included at
no cost.

SCALE, TECHNOLOGY, ENGAGEMENT

Digital video technology company Tremor Video delivers proven in-stream ad engagement at a scale on par with TV. Our SE2 technology matches the right ad to the right video at the right time for superior brand results. With the largest footprint in the space, we connect advertisers with more people who care about their message or product in 100 percent brand-safe environments.

REVENUE GENERATOR FOR PUBLISHERS

Tremor Video delivers a video income engine for publishers to monetize every ad impression, whether in-stream, in-page or mobile. With Acudeo technology, publishers connect with numerous ad sources and partners from a single control center. Unlike other companies, there are no publisher costs whatsoever. So you can maximize your income potential with better brands, better ad formats and better CPMs.

NEW DEVELOPMENTS

Tremor Video merged with in-stream video ad company ScanScout in November 2010. Integrating ScanScout's unrivaled brand protection and optimization technologies into our portfolio enables us to provide meaningful scale and accountability to advertisers and publishers. Our acquisition of mobile ad network and platform Transpera in February 2011 rounds out Tremor Video's robust suite of advertiser and publisher engagement opportunities.



SE2 TECHNOLOGY

The World's Only Video Engagement Engine
For more than five years, Tremor Video has been perfecting its SE2 technology—the world's only video engagement engine. Using the science of search, SE2 is constantly learning and optimizing delivery of your video message in real time with every ad served.

How It Works: Scan, Build, Connect
SE2 technology determines optimal ad placements by knowing more about ad destinations in advance. This workhorse technology scans the online ecosystem, video by video and viewer by viewer, to categorize content and guarantee the targeted placement of your video ads.

  • Scans every frame of video, the surrounding page, text and audio files to ensure brand safety.
  • Builds a custom profile for each campaign by modeling the signals and viewer behaviors that drive performance.
  • Connects brands with their highest-engaging viewers and adjusts dynamically as signals or behaviors change.

Optimizes in Real Time
SE2 studies the combination of signals that result in engagement. Ad delivery gets smarter with every ad served.

Engagement Pricing Makes Sense for Brands
Tremor Video was the first in the industry to offer cost-per-engagement units in pre-roll within the video streams. We find the one-to-one connections advertisers want. And, we prove our technology works with CPE pricing so you only pay when viewers engage.

BRAND LIFT OPTIMIZATION

Another industry first, Tremor Video can find the prospects who raise their hands to say they are interested in your brand. Then SE2 optimizes ad delivery to that behavior for true brand lift.

Case Study

CPG brand leverages super pre-roll with an in-stream survey to optimize against brand lift.

Audience Impact

  • Unique customers: 3,525,667
  • Customers lifted: 215,217
  • Cost per customer shift: $0.46

Conclusions
Served domain, publisher and geography of the viewer were the top signals driving brand lift. Audience segments located in warm environments and consuming local news were highly receptive to the brand.