Reset your expectations and elevate your brand. For more than a dozen years, ValueClick Media has dominated the performance marketing industry by providing our clients with measurable results. Over the past 18 months, we've listened closely to our customers and as a result have built a full suite of brand solutions to complement our existing performance solutions. We invite you to learn more about how ValueClick Media can help both brand and direct response advertisers prove the effectiveness of their campaigns across all digital channels, including display, video and mobile.
Q&A WITH GM BILL TODD
ON MAKING BRAND ADVERTISING WORK ONLINE
Q: ValueClick Media has been a leader in the performance
space for 12 years. What's next on the
A: Traditionally, direct response-focused spending has trumped brand spending 3 to 1. However, with the popularity of video and the increasing trend toward mobile, we see brand-focused clients increasing digital spending and looking for sophisticated ways to identify and reach their audiences. The leading companies are investing massively in technology to microsegment audiences and filter thousands of data points to intelligently decide when and where to serve an ad. There are a handful of companies doing this, and even fewer doing it well.
Q: What are some of the things
that will continue to accelerate
brand dollars moving online?
A: Brand advertisers now have the ability to harness the visual impact and engagement of TV spots digitally across multiple platforms including the web, mobile devices and tablets. Additionally, with the unprecedented amount of anonymous data available, we've reached a tipping point in our ability to segment data and make real-time decisions that allow marketers to serve ads to the right user at the right time.
Q: Why should brand advertisers embrace
A: Digital is held to a higher level of accountability than any other advertising medium. At ValueClick, we have always focused on being a measurable media partner, delivering quantifiable results to our advertisers. Our suite of products is devoted to driving performance on such brand metrics as awareness, favorability, offline sales impact and GRP delivery to prove the viability of digital advertising.
JUST A FEW OF OUR BRAND-FOCUSED SOLUTIONS
"My clients want to target ads based on offline purchases and then measure whether their campaign moved product off the shelves. With Grocery Connect, we can target and report on grocery [store] and drugstore purchases down to the SKU level."
VP, Brand Solutions
ValueClick Employee 4 years
"My clients want to reach potential new customers, and goCart leverages a treasure trove of exclusive transactional data to drive consumers to purchase either through e-commerce or in a retail location."
ValueClick employee for 8 years
Mobile and Video
"My clients are looking for a single partner to provide the power of video and the portability of mobile alongside brand and performance display campaigns. ValueClick provides video, mobile and display, all on one platform."
Senior Director, new markets
ValueClick employee for 9 years
Brand Optimization and Value Insights
"Our new Value Insights reports really show the impact your digital campaign can have on brand lift. And you don't need to take our word for it—we report on your metrics, no matter where you are in the funnel."
Vice President, Operations
ValueClick Employee 7 years