Adnetik

PLATFORM: DEMAND SIDE

CONTACT

Ken Berquist
Senior VP-Business Development
617-849-6980
usinfo@adnetik.com


Melissa Scotti
Marketing Manager
617-849-6900
marketing@adnetik.com
www.adnetik.com

Targeting

  • AIM Index: proprietary valuation of inventory via page-level attributes
  • AIM Latino: targeting package for the U.S. Latino audience
  • Behavioral
  • Contextual
  • Custom segmentation
  • Demographic
  • Geographic
  • Look-alike
  • Retargeting
  • Search retargeting
  • Social proximity

TYPES OF MEDIA

Display (all standard IAB sizes) Video in-banner and in-stream (15 or 30 seconds)

LOCATIONS

  • Brazil
  • Mexico
  • Netherlands
  • Spain
  • U.K.
  • U.S. (global headquarters)

Adnetik aims to maximize an advertiser's investment in digital media through the use of sophisticated audience targeting and media trading.

Adnetik's Audience Investment Management system combines the benefits of real-time bidding for display, video and mobile advertising with custom audience targeting, proprietary modeling and data management to help advertisers estimate the actual value of each impression. Adnetik emphasizes the use of proprietary advertiser data to inform optimization, which provides advertisers with a sustainable competitive advantage.

Adnetik is a privately owned, independent company with multinational reach. The company is headquartered in Boston, with offices in Chicago, Dallas, Denver, Los Angeles, New York, Amsterdam, London, Madrid, Mexico City and Sao Paulo. Since its debut in 2009, Adnetik has served more than 200 agencies and brand marketers around
the globe.

AIM INDEX

AIM Index ensures the value of an advertiser's investment by categorizing millions of websites on the basis of 35 attributes, including contextual relevance, brand safety, number of graphical units on a page and size of ad units. It includes predictive capabilities that map and model high-value inventory segments for advertisers.

AIM Index currently tracks portfolios for the automotive, financial services, consumer electronics, travel, insurance, telecommunications, consumer packaged goods and retail industries, in addition to brand-specific portfolios. Advertisers that use AIM Index are able to target high-value inventory in a scalable, cookie-free environment.

OPTIMIZATION

Adnetik operates its own proprietary optimization technology that serves the right ad to the right user at the right time. Adnetik does this by processing signals from each category of data to see which attributes deliver the brightest signals for both relevancy and expected performance for every ad served. The result is the most efficient use of advertisers' media investments. Adnetik manages optimization and real-time bidding using proprietary technology developed by Adnetik for Adnetik.




CASE STUDY

During the introduction of a new car model, an automaker was seeking to drive prospects to test-drive locations throughout the U.S. via its online registration tool. The campaign was national, with specific emphasis on five major markets over a five-month period. Adnetik was selected as the only media trading company.

The implementation strategy included behavioral; geographic and site retargeting; as well as psychographic targeting, using third-party data to identify trendsetters, adventure seekers, influencers and status-conscious consumers. Adnetik also used predictive look-alike modeling to expand the campaign's audience reach.

Campaign Results: Adnetik beat the automaker's performance expectations, returning 26 percent of overall conversions with only 17 percent of the media budget. The use of look-alike predictive modeling proved to be an effective way to expand audience reach while influencing a positive response rate. Additionally, the campaign had a positive effect on brand awareness and perception.

WHO WE REACH

Adnetik is connected to multiple ad and video exchanges, including adap.tv, adBrite, AdMeld, Google DoubleClick, AppNexus, OpenX, Right Media, Rubicon and Improve Digital. Adnetik also maintains a number of premium inventory partnerships with some of the Web's most trusted publishers.

Adnetik's inventory relationships allow the company to reach up to 4.5 billion impressions daily across the globe.