Advertising Age's 2012 Guide to Audience Buying


Rapid advancements in the digital world mean marketers must constantly change how their brands reach and relate to consumers. At the same time, the audience-buying community has also been advancing, growing increasingly more sophisticated as it drills down to target specific audiences in key demographics while offering new metrics and tools to determine ROI.

This year's Guide to Audience Buying can help. Here, we give each advertiser an opportunity to talk about its products and services to aid you in choosing the best partner for creating and maintaining key consumer relationships.

To keep you updated throughout the year, participating companies in the online Guide to Audience Buying will showcase new developments in their offerings to help you stay on top of this growing, crucial marketplace.