Technology-based online media solutions for both digital publishers and advertisers lie at the heart of digital media pioneer Casale Media. The company operates a leading full-service display advertising network, MediaNet; a premium real-time-bidding-enabled exchange, CasaleX; and an enterprise-level supply-side platform solution for publishers. VOS, part of Casale Media's ad network unit, is a cost-effective and easy-to-deploy video-capable rich media format.
MediaNet: Full-Service Ad Network
MediaNet, Casale Media's full-service premium display ad network, is comprised of viewable inventory directly sourced from 3,000 carefully curated, high-profile online publishers. Advertisers on MediaNet benefit from a complete suite of audience and site targeting tools, dynamic optimization algorithms, high-impact rich media formats and the strategic advice of the company's media sales teams. The platform delivers a powerful, accountable medium for reaching audiences at scale with outstanding impact.
CasaleX: Exclusively Premium RTB-Enabled Exchange
Delivering on scale without compromising quality, CasaleX is an invitation-only real-time-bidding-enabled exchange made up exclusively of premium, brand-safe display inventory. Agency trading desks, or ATDs, can bid in real time through their preferred demand-side platform on Casale Media's exchange, home to the Web's most coveted online media inventory.
Supply-side Platform/RTB Technology
Casale Media's SSP is revolutionizing the revenue potential of premium unsold media by arming publishers with the technology to instantly make their inventory available to every market-leading demand-side platform on terms that they control through a fully customized, state-of-the-art exchange dashboard. Casale Media's platform team can facilitate everything from communications strategy to fully managed solution implementation.
VOS: Video-Capable Rich Media Platform
Short for video overlay solution, VOS is an easy and affordable way to activate standard display campaigns with interactive rich media and streaming video. The format transforms any IAB-standard banner into a visually exciting full-screen overlay that is just as easy to target, deliver and scale as a regular banner, but with far greater impact.
Advertisers can use the large, customizable canvas to engage users in a unique experience packed full of interactive features that are tailored to specific audience and campaign strategies.
VOS CASE STUDY
A household-name sportswear manufacturer
Drive brand awareness and encourage serious purchase consideration for the brand's running shoes
- Creative: Showcase the brand's commercial within Casale Media's VOS format along with other informational videos and links to product microsites and social media pages
- Targeting: Two separate flights; one targeted to men 18 to 34 and one targeted to women 18 to 34
At one week, engagement rates for each flight were 10 and five times the average performance of standard display.