Casale Media

AD NETWORK
EXCHANGE
PLATFORM: SUPPLY SIDE AND RICH MEDIA/VIDEO

CONTACT

Dorothy Clark
casalemedia.com/contact
888-227-2539
dorothy.clark@casalemedia.com

MEDIANET: FULL-SERVICE AD NETWORK

Key figures:

  • 1 billion ads served daily
  • 3,000 premium websites
  • 73.7 percent pure ad coverage to U.S. audience
  • 100 percent above-the-fold (CPM)
  • 100 percent directly sourced
  • 98 percent client retention rate
  • 24/7 brand safe guarantee

CASALEX: RTB-ENABLED EXCHANGE

Technical features:

  • Supports programmatic media buying
  • Easy for buying platforms (DSPs) to integrate with
  • Rapid bid processing times minimize lost opportunities and maximize scale
  • Sophisticated inventory and demand source controls attractive to high profile publishers

SUPPLY-SIDE PLATFORM/
RTB TECHNOLOGY

Platform highlights:

  • Inventory segmentation
  • Price floor controls
  • Prioritized bidding rules
  • Bid loss insights
  • Audience insights

Technology-based online media solutions for both digital publishers and advertisers lie at the heart of digital media pioneer Casale Media. The company operates a leading full-service display advertising network, MediaNet; a premium real-time-bidding-enabled exchange, CasaleX; and an enterprise-level supply-side platform solution for publishers. VOS, part of Casale Media's ad network unit, is a cost-effective and easy-to-deploy video-capable rich media format.


MediaNet: Full-Service Ad Network

MediaNet, Casale Media's full-service premium display ad network, is comprised of viewable inventory directly sourced from 3,000 carefully curated, high-profile online publishers. Advertisers on MediaNet benefit from a complete suite of audience and site targeting tools, dynamic optimization algorithms, high-impact rich media formats and the strategic advice of the company's media sales teams. The platform delivers a powerful, accountable medium for reaching audiences at scale with outstanding impact.


CasaleX: Exclusively Premium RTB-Enabled Exchange

Delivering on scale without compromising quality, CasaleX is an invitation-only real-time-bidding-enabled exchange made up exclusively of premium, brand-safe display inventory. Agency trading desks, or ATDs, can bid in real time through their preferred demand-side platform on Casale Media's exchange, home to the Web's most coveted online media inventory.


Supply-side Platform/RTB Technology

Casale Media's SSP is revolutionizing the revenue potential of premium unsold media by arming publishers with the technology to instantly make their inventory available to every market-leading demand-side platform on terms that they control through a fully customized, state-of-the-art exchange dashboard. Casale Media's platform team can facilitate everything from communications strategy to fully managed solution implementation.


VOS: Video-Capable Rich Media Platform

Short for video overlay solution, VOS is an easy and affordable way to activate standard display campaigns with interactive rich media and streaming video. The format transforms any IAB-standard banner into a visually exciting full-screen overlay that is just as easy to target, deliver and scale as a regular banner, but with far greater impact.

Advertisers can use the large, customizable canvas to engage users in a unique experience packed full of interactive features that are tailored to specific audience and campaign strategies.



VOS CASE STUDY


Client:

A household-name sportswear manufacturer

Campaign objective:

Drive brand awareness and encourage serious purchase consideration for the brand's running shoes

Strategy:
  • Creative: Showcase the brand's commercial within Casale Media's VOS format along with other informational videos and links to product microsites and social media pages
  • Targeting: Two separate flights; one targeted to men 18 to 34 and one targeted to women 18 to 34
Results:

At one week, engagement rates for each flight were 10 and five times the average performance of standard display.