Advertising Age's 2014 Guide to Audience Buying


As the number of venues and the technology available to marketers continue to expand, finding the right audience is essential. While the growing digital world means a brand’s specific audience may be more difficult to reach, companies are introducing new tools to locate those elusive consumers.

In Ad Age’s 2014 Audience Buying Guide, we give each advertiser an opportunity to showcase the products and services it offers to make it easier for marketers to choose the best partner for them in creating and maintaining key consumer relationships. This year’s Buying Guide offers a look at Ad Networks, Exchanges, Platforms and Solution Providers, each with answers for marketers’ pressing questions. To assist you further, profiles include an at-a-glance summary of each company, its capabilities and how it can help you reach and measure the target you are after. Updated profiles will be available online throughout the year.