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Awards

clients

DeSantis Breindel Clients

contact us

DeSantis Breindel
30 West 21st Street
8th Floor
New York, NY 10010
P: 212-994-7680

Marketing & Business Development
Julie Brodsky, Marketing Strategist
Brodsky@desantisbreindel.com
P: 917-210-0242

DeSantis Breindel

www.desantisbreindel.com

DeSantis Breindel is a B2B branding and marketing firm based in New York. We are strategists, writers, designers, marketers, filmmakers, information architects, and programmers. Our clients are among the world’s leading B2B companies. Their business models are often complex. Their challenges equally so. As they navigate critical inflection points, we work together to develop brand strategy that aligns with business strategy, design that surprises and inspires and synchronized marketing programs that enable our clients to compete more effectively, grow market share and build loyalty with the audiences most critical to their success.
A brand isn't what YOU say. It's what your most important audiences say and think about you. Branding is the art and science of creating those perceptions.

We understand that the B2B sale is a considered decision requiring a depth of sophisticated information and a synchronized approach to marketing at all touchpoints. We view ourselves as our clients’ long-term partner. Our passion is developing brands and then partnering with our clients to activate these brands across all communications channels for maximum impact.

success stories

Inflection Point:

CIT, a leading provider of financing to small businesses and middle market companies, needed to shift from a product-centric organization to a vertical markets focus.

The Strategy:

To highlight CIT's focus on growth, while promoting its industry expertise and commitment to the small business and middle market sectors, DeSantis Breindel created an attention–grabbing global integrated advertising campaign, which focuses on portmanteaux – a word formed by merging the sounds and meanings of two different words.

Sample portmanteaux, and their definitions:

The Results:

The award-winning campaign was launched in over 25 corporate and industry-specific print advertisements, as well as a wide array of targeted online and mobile banner advertisements. In addition, CIT employees were encouraged to actively participate in the campaign and become brand ambassadors through a portmanteau creation contest. In the first 90 days, the contest resulted in over 350 word entries from employees in 17 offices from 9 countries around the world.