Doremus is Omnicom’s B2B specialist. It’s who we are and what we do. Founded in 1903, we are a full-service global agency, offering a complete range of marketing communications services—from strategic planning to execution across multiple media.
Unlike other agencies that focus exclusively on the marketing of the brand, we focus on the Business of the Brand®, which is about simplifying complex products and services into compelling brand stories that drive customer engagement and results.
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Sun Life had reoriented the company to focus on group and voluntary benefits and bring innovation to the category. In the face of these changes, both internal and external audiences needed a better understanding of the new Sun Life and a reassurance of its commitment to the U.S. market.
Fundamentally shift the conversation – from one that focuses on product features and costs to one that is about helping people protect what they love about their lives. The Wake Up campaign reminds people what's right in their lives and helps them wake up to the true benefits of benefits: The feeling of achievement and well-being one gets from protecting those they love most.
"Wake Up" is being proactively adopted across Sun Life's sales teams as a new way to connect with customers and prospects. Brokers are embracing Sun Life as an integral partner in everyday interactions with their clients. And Sun Life employees are connecting with the campaign and the company's new direction more than ever.