agency at a glance

Our Purpose

EMA is a digitally powered, fully integrated marketing services agency with best-in-class capabilities in B2B marketing communications. Our deep audience knowledge and Brand as Friend® approach has helped clients build their brands, engage customers and generate revenue in building and construction, energy and sustainability, healthcare, graphic arts and imaging, and financial services.

Awards

clients

Eric Mower Clients

contact us

EMA Group B2B
Albany, Atlanta, Buffalo, Charlotte, Cincinnati, Rochester, Syracuse
Chris Steenstra, Managing Partner
E: csteenstra@mower.com
P: 315.413.4218
@EMAtalkhuman

Business Development
John Favalo, Managing Partner
E: jfavalo@mower.com
P: 315.413.4240

 
Eric Mower + Associates

www.B2Bbrandasfriend.com

At EMA, we believe the best way to build a magnetic B2B brand is to build stronger relationships with your prospects and customers. And the most lasting brand connections are built on affection, relevance and trust — just like the most lasting friendships. Here's a quick look at the ways we've helped all kinds of business decision makers feel valued and more personally connected with our clients' brands.

success story

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Domtar Paper: Situation

Feeling the pressures to go paperless? In a time when textbooks are being replaced by iPads, maps by iPhones, conversations by tweets and filing cabinets by "the cloud," people still have great affection for paper.

Domtar, a global leader in office paper, drove that message through the advocacy campaign PAPERbecause. Along with creating new print ads, videos and online banners, EMA launched a truly wireless hotspot that became a highlight at SXSW, one of the world's largest interactive festivals.

Paper in the Lion's Den
The Domtar "Paper Hotspot" was an oasis of comfy couches, a fireplace, and shelves filled with books, magazines and sketchpads. People stepped inside to unplug, sit down and interact with paper. While the warmth of the paper was a stark contrast to the surrounding digital landscape, it was welcomed with open arms.
Crushing convention
PAPERbecause did more than raise eyebrows; it turned a commodity into something special. By building affection, relevance and trust, the overall campaign increased brand awareness by 225% and raised
purchasing intent for Domtar by nearly 100%.