company at a glance

We have front doors in lots of places, but to go through any one of them is to enter the same creative space. We've erased the borders, taken down the walls and removed the silos. We are one P&L around the world, with one agenda. At gyro, we call this culture UNO. It's how we ensure nothing comes between a client and an idea that could transform their business.

Awards

clients

Gyro Clients

contact us

gyro
31 West 27th Street
11th Floor
New York, New York 10001
USA
P: 212.915.2490
F: 212.915.2491

New Business
Paul Neal
SVP Global Business Development
paul.neal@gyro.com
P: 646.532.1688

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gyro

www.gyro.com

We create ideas that ignite business decisions in a numb world.
We are a global ideas shop, an agency with unconventional DNA. We are 600 creative minds strong, spread across continents, acting as one.
gyro is an Advertising Age Top 50 global agency deploying a 600-employee team of creative professionals in North America, Europe, the Middle East and Asia.

gyro is BtoB magazine's "Top Large Agency" for 2013.

All told, we have been named a "top agency" a total of 26 times in the past 18 years, globally. Our mission is to create ideas that are humanly relevant.

 

success stories



The Concept:

When Makino asked us to develop a fully integrated campaign around premium-priced, highly sophisticated manufacturing equipment, gyro Cincinnati seized the opportunity. We decided to get to the heart of it all. The idea is simple: Makino helps its customers "Make What Matters," namely innovative products that fuel our global economy.

The Execution:

Position Makino as the machining center and engineering partner to OEMs, Tier 1 and 2 automotive, aerospace and medical manufacturers, and job shops and enable these companies to focus on making the parts that matter most.

"Makino. The machines. The engineers. The support you need to make what matters" is a simple but powerful refrain that has struck a chord with Makino customers. We're all building something together. Our machines, our products, our country.

While the emotional connection was there, the hard work was handled on an integrated tactical level. The campaign, created by gyro Cincinnati, includes print, online, direct response and events, as well as an Apple iPad app for the Makino sales force to use one-on-one with prospects. Digitally, there was a robust push that included lead-generation email programs, registration-based webinars, SEO, PPC and social media.

The Results:

The effort debuted in May 2012 and contributed to the best sales year in the company's history. Makino's year-over-year growth was more than 25 percent, while the industry grew only 7 percent. The campaign helped generate over 2,000 trade show leads and more than 1,000 webinar leads. SEO website traffic increased by 400 percent, and YouTube views grew by 300 percent. "From the concept to the tactics supporting it, ‘Make What Matters' works on all levels," says Makino's Marketing Manager Mark Rentschler. "We've rallied everyone who touches our products. It's a good feeling."