A while back, we asked ourselves this key question: where does our best work come from? Is it born out of our passion for tough subjects and complex audiences? (After all, that's why we created the business arm of Leo Burnett.) Does it happen when we convert specialist buyers into brand advocates? Or when we look beyond ads for the acts that define businesses?
Leo Burnett — named Network of the Year by YoungGuns — has 96 offices in 85 countries.
As we talked it through, another truth emerged. In every case, our best work goes hand in hand with our best relationships.
Today, we actively set out to enjoy the journey of working with our clients — en route to increasing their success.In fact, we committed to this as our company's purpose. And it's proved a good one to live by. Because it's about more than being pleasant. It's about working out what we all want to achieve from our union of client and agency, and then going out there and making it happen. Together.
Put simply, it's about being a good fit for each other.
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State of business
In an industry where travel had lost its shine and car rental often came second to flights and hotels, Avis had to find a meaningful way to stand out. Our mission: reinvigorate the brand, give Avis a new sense of purpose and remind business travelers of the value in a premium travel experience.
While others focused on the rental counter, we and our client decided to bring to life the experience on the road. Together, we showed that, with Avis, professionals could take back control
because an Avis rental is more than a car — It's Your Space. TV spots
used premium cars and celebrity professionals to elevate the brand and showcase the premium rental experience.
Interactive tablet ads
showed that an Avis car is everything from a place to relax to an office
Changes in behavior
Since the 2012 launch of the campaign, reported use among frequent renters is up by over 30%. Their consideration to rent has also risen by over 30%, and their future likelihood to rent increased by 41%.