Movéo delivers solutions that span the marketing continuum through an interdisciplinary approach that we created and continue to evolve to this day — Integrated Branding. Through this approach, we propel brands forward by removing the silos that frequently exist between branding, content and communications. By integrating these three disciplines into a single engagement strategy, clients can balance with their marketing investments — quickly, profitably and consistently.
Click Image to Enlarge
Where They Wanted to Go
A 100+-year-old energy management company, Landis+Gyr is a world leader in advanced electrical metering systems (a.k.a. "smart meters"). However, the company's capabilities also include comprehensive sensor, software and automation solutions that will bring electricity delivery systems into the 21st century. Landis+Gyr North America wanted to re-focus its brand on these end-to-end solutions and become known as a leader in the smart grid space.
How We Helped them Get There
By conducting extensive industry research, we revealed a clear intersection between market needs and our client's strengths. Utilities told us they wanted smart grid systems that work today, but also accommodate emerging technologies. And Landis+Gyr had the expertise to deliver. Accordingly, we designed an innovative content strategy to showcase the company's thought leadership. Built on the theme "Future Ready," our re-positioning campaign utilized a variety of paid, earned and owned media, including documentary-style videos, a dedicated microsite, ads, brochures, white papers, and a quarterly e-zine composed of 100% original content.
The Post Project Landscape
The latest metrics from a brand study reveal that Landis+Gyr is the clear category leader, and has the highest mindshare (56%). Landis+Gyr is now the most preferred supplier of AMI and smart grid products and solutions. What's more is that consumers most strongly associate Landis+Gyr with the "future proof" positioning we developed.