agency at a glance

Since 1987, Movéo has evolved in three ways from its beginnings as a full service communications firm. First, we created a branding powerhouse, recruiting top brand strategists and developing our own proprietary brand building model, BrandCore™. Second, recognizing that information is the basic ingredient for gaining marketing insight, we built a strong research capability inside our organization. Third, we've built a robust, digitally focused communications and content offering that helps our clients build long-term, two-way relationships with customers and prospects.

clients

 Moveo Clients

connect with us

Movéo Integrated Branding
1 Parkview Plaza, Suite 150
Oakbrook Terrace, IL 60181
P: 630-570-4800
F: 630-571-3031
Blog: www.moveo.com/blog
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Business Development
Bob Murphy
Managing Partner
bmurphy@moveo.com
630-570-4803

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Moveo

www.moveo.com

Movéo delivers solutions that span the marketing continuum through an interdisciplinary approach that we created and continue to evolve to this day — Integrated Branding. Through this approach, we propel brands forward by removing the silos that frequently exist between branding, content and communications. By integrating these three disciplines into a single engagement strategy, clients can balance with their marketing investments — quickly, profitably and consistently.

 

success story

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Where They Wanted to Go

A 100+-year-old energy management company, Landis+Gyr is a world leader in advanced electrical metering systems (a.k.a. "smart meters"). However, the company's capabilities also include comprehensive sensor, software and automation solutions that will bring electricity delivery systems into the 21st century. Landis+Gyr North America wanted to re-focus its brand on these end-to-end solutions and become known as a leader in the smart grid space.

How We Helped them Get There

By conducting extensive industry research, we revealed a clear intersection between market needs and our client's strengths. Utilities told us they wanted smart grid systems that work today, but also accommodate emerging technologies. And Landis+Gyr had the expertise to deliver. Accordingly, we designed an innovative content strategy to showcase the company's thought leadership. Built on the theme "Future Ready," our re-positioning campaign utilized a variety of paid, earned and owned media, including documentary-style videos, a dedicated microsite, ads, brochures, white papers, and a quarterly e-zine composed of 100% original content.

The Post Project Landscape

The latest metrics from a brand study reveal that Landis+Gyr is the clear category leader, and has the highest mindshare (56%). Landis+Gyr is now the most preferred supplier of AMI and smart grid products and solutions. What's more is that consumers most strongly associate Landis+Gyr with the "future proof" positioning we developed.