How do you build a brand equipped for today's marketplace—one that
actively evolves with customers, as attention spans are short and
channels are many? Yes, it may start in the C-suite, but true brand
engagement happens every step of the way, by reaching customers at
the very moments they're likely to make decisions. No one understands
this better than Sullivan. That's why, for more than 20 years, many of
the world's top companies have entrusted us to cohesively build their
brands by connecting with their customers and audiences at the right
moments, across the right channels—and drive measurable results for
At a time of great organizational change for WebMD, Sullivan
reimagined the company's brand story and executed it across multiple
channels for WebMD's first-ever integrated campaign. Building off the
unique sense of focus and follow-through that define WebMD users,
Sullivan's work contributed to advertising sales reaching 8% above
analyst projections in a recent quarter.
As the world's leading institutional equities marketplace, Liquidnet
transformed an industry in 10 years; yet rapid growth left its story
muddled. By capturing Liquidnet's unique marriage of scale and
reliability, Sullivan rethought the company's identity and creative
platform, and activated the new positioning across all channels. New
website pageviews have increased 15%, and the average time a user
spends on the site has risen 240%.
Sullivan developed the university's "Duke Forward" campaign identity
and execution to reach all audiences—not just traditional high-networth
contributors. Our platform and identity present a more
empowered Duke, and the campaign's homepage engages all donors by
integrating social media to generate a real-time feed for the campaign.
Duke Forward is on pace to exceed its fundraising goal by 22%.