agency at a glance

Unleaded partners with its clients to help them grow, change and manage marketing-related risk. From taking businesses to the next level to helping corporate marketing leaders get ahead, Unleaded delivers end-to-end marketing support. That includes: All delivered as an extension of your team.



Unleaded Clients

contact us

Unleaded Communications
(713) 874-8200
1701 Commerce St., 3rd Floor
Houston, TX 77002
[email protected]

Jennifer Valencia
[email protected]
(713) 702-2357

Babcock & Jenkins

Based in Houston, Texas, Unleaded is a 44-person agency with a 10-year legacy of serving the marketing needs of businesses ranging from Fortune 500 corporations to aggressive small businesses. The agency's client base is composed of companies in the energy, industrial, technology, healthcare and consumer sectors.

Turn marketing partnership into measurable profit.

We work closely with clients to truly understand their business—far beyond the efforts of your typical agency. With a comprehensive range of services and experts that span from strategy to production, we not only deliver great ideas and solutions but also execute those ideas with superior results. And we can help you measure, report and organize all of your marketing data for tighter and easier marketing management.

Our clients get instant access to a team of marketing researchers, strategists, creatives, project managers and other specialized experts that are constantly helping address current opportunities—and looking for the next big thing on the horizon. The result? Consistent, superior marketing performance and a steady stream of fresh ideas that keep you ahead.


success stories

The Challenge

GDF SUEZ is one of the world's largest corporations. One of its subsidiaries wanted to capitalize on retail electricity sales in deregulated markets. Specifically, GDF SUEZ Energy Resources wanted to create a new company that would be America's first electricity company specifically targeting small businesses.

The Solution

Unleaded created a national electricity company brand from scratch—from strategy to naming, brand creation to rollout promotion and programs. The result was Think Energy—the smartest choice in electricity for small businesses. Its rollout campaign was designed to optimize sales channels and PR spending, centered around a contest: the search for the city's "Smartest Small Business." (Baltimore, in the case of the rollout).

The Results

Think Energy became a successful new brand that's growing into a half-dozen more retail electricity markets this year. Thousands of people interacted with the Smartest Small Business campaign generating valuable prospect data. The response exceeded pre-determined campaign targets and provided a platform for thousands of new contract closings. The campaign also took Best of Show at the 2012 Business Marketing Association's Lantern Awards of Texas.

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