Our 20th anniversary guide helps you navigate your cable-buying choices

  • CABLE ON THE GO

    Gearing up for the 2008-09 upfront season

    Cable is in a strong position heading into the summer and fall seasons. Viewership is rising, networks are investing heavily in quality original programming and the industry's overall branding efforts are paying off.

  • 360°: THE NEW WAY OF LIFE

    Cable expands multiplatform options

    From BET and Hallmark Channel to NBC Universal's Sci Fi and Sundance Channel, cable networks are using multiple platforms to reinforce their viewer relationships while allowing advertisers to tune in as well.

  • A DOSE OF REALITY

    Making the genre work

    From dating to dancing and everything in between, cable networks are embracing reality programming. But no matter what the concept, one thing is certain: Each reality show must support the network brand to be effective.

  • THE DRAMATIC DIFFERENCE

    Cable pumps up scripted originals

    Cable networks are increasingly opting for original drama series, and it's paying off in terms of increased viewership and overall quality.

  • TV MAKEOVERS

    What it takes to stay on top

    What does it take to stay on top in a 300-channel universe? A new look, an updated image, some quality original programming. Sometimes even the most established networks have to change to stay ahead of the game.

  • STAR APPEAL

    Top talent draws in viewers

    What's in a name? Plenty, when it comes to standing out in a 300-channel universe—and the networks are playing on their celebrities' names and star power to draw in viewers.