Fox Business Channel

Fox Business Channel

network profile

  • Target audience: Mass affluent, including financial professionals and their clients, upscale business decision-makers, small-business owners and shareholders, as well as those who aspire to be
  • Subscriber growth
    • A projected 40 million-plus subscribers by the end of 2008
    • Available in 57 of the top 60 DMAs
    • 72 percent of cable operators are interested in adding FBN by the end of 2008
    • Cable subscribers who want Fox Business are upscale—they are more likely to have a household income of $75,000-plus and be tech-savvy (Source: Beta Research)
  • Proven business programming track record on Fox News Channel
  • Extended reach with

360° opportunities

Fox Fusion: leveraging our valuable audience across multiple platforms to create unique opportunities for advertisers

Platforms include:

  • Fox Business Network
  • Fox News Channel
  • TheWall Street Journal
  • Mobile


John McCann
VP-Sales, Fox Business Network/
VP-Political Advertising Fox News Channel

Fox Business Network is a 24-hour cable network dedicated to covering relevant business and financial news that affects Americans. Launched in October 2007 in more than 35 million homes across the U.S., FBN's state-of-the-art studios are headquartered in New York, the world's financial capital.

FBN utilizes the news-gathering assets of its parent company, News Corp.—including Dow Jones—and has dedicated bureaus in Chicago; Los Angeles; the Silicon Valley;Washington, D.C.; and London.

Fox Business Morning
Fox Business Network gives viewers a start on the business day with a look into the foreign markets weekdays from 5 a.m. to 6 a.m. (ET) on "Fox Business Morning," hosted by Nicole Petallides and Jenna Lee, with Ashley Webster reporting from London.
Money for Breakfast
Alexis Glick and Peter Barnes anchor "Money for Breakfast" from 6 a.m. to 9 a.m., offering a morning show with business, not a business show in the morning.
Opening Bell
Hosted by Alexis Glick, "Opening Bell," from 9 a.m. to 10 a.m., provides a preview of what to expect in the day's trading.
Fox Business
"Fox Business," anchored by Tom Sullivan, Cheryl Casone (10 a.m. to noon), Stuart Varney, Dagen McDowell, Connell McShane (noon to 2 p.m.), David Asman and Liz Claman (2 p.m. to 5 p.m.), covers the day's most important business, financial and market-related news.
Happy Hour
Rebecca Gomez and Cody Willard debate the day's business news during "Happy Hour" from 5 p.m. to 6 p.m., set at the historic Bull & Bear bar in the Waldorf-Astoria Hotel in New York.
"Cavuto," from 6 p.m. to 7 p.m., hosted by veteran business journalist Neil Cavuto, provides in-depth analysis of the day's financial news.
America's Nightly Scoreboard
David Asman hosts "America's Nightly Scoreboard," a fast-paced program highlighting who's in and who's out, from 7 p.m. to 8 p.m.
The Dave Ramsey Show
"The Dave Ramsey Show," from 8 p.m. to 9 p.m., features advice about how Americans can beat debt and build wealth from best-selling author and popular radio personality Dave Ramsey.