Fox Reality Channel

Fox Reality Channel

network profile

  • In 2008, will reach 50 million homes
  • Young, engaged audience
  • Originals and "enhanced" network reality hits

360° opportunities

  • Integrated brand enhancement
  • Multimedia promotional opportunities
  • Deep, extra-packed Web site

contact

Jim Tremblay, VP
jtremblay@fxnetworks.com

Reality television has evolved into one of the most exciting and engaging genres in television. Reality ranks No. 1 among all adult entertainment genres in attracting engaged viewers.1 And Fox Reality Channel is at its center, serving up original series and enhanced encores of reality's biggest hits.

In only its third year, Fox Reality Channel will reach 50 million homes, hitting that benchmark faster than almost any other network in television history. The network will now be rated for the first time…numbers that will be noticed.

How is Fox Reality Channel getting so far so fast?

It starts with 52 weeks of original series—signature shows that keep the network at the heart of the reality universe. "American Idol Extra" puts the cherry on top of the most successful show in television history with interviews, behind-the-scenes shenanigans and sponsorship opportunities for advertisers looking for a golden association with the Fox phenomenon. "The Academy," "Solitary" and "Long Way Down" are returning for new seasons with fresh twists. And the "Really Awards" will return, building on last season's amazing buzz.

Upcoming: "Reality Binge," an outrageous new show skewering the week in the reality world. "Who Wants to Win a Reality Show?" will ask celebrities to compete to host their own series. And "Ob-Docs" are fascinating limited series opening windows on some very different lives.

Fox Reality Channel creates an engaging environment ... the kind that marketers most need. Such advertisers as Coca-Cola Co., AT&T and Garnier have jumped headfirst into reality's deep end, getting the benefits of an engaged audience and riding the reality wave.

By all measures, reality television is trending up.And there's only one network with a mission to speak directly to the audience that grew up on reality: Fox Reality Channel.


HIGHLIGHTS

American Idol Extra
The exclusive all-access backstage pass to television's only phenomenon.
Paradise Hotel 2
A group of sexy singles are given a chance to live together in an exclusive resort while competing for the ultimate prize—a hotter counterpart to the network run.
The Academy: LASD Class #368
Renewed for season 2, "The Academy" is a gripping behind-the-scenes look at the recruits of Class 368 as they train to become some of the Los Angeles Sheriff's Academy's finest. Season Premiere, May 29.
Long Way Down
It's the adventure of a lifetime as actors Ewan McGregor and Charley Boorman ride their motorcycles from the northern U.K. to the southern tip of Africa. Season Premiere, Aug. 2.
The Really Awards
Anything can (and does) happen during this outrageous night. Celebrating the highs and lows of the year in reality television, "The Really Awards" is the only reality television awards show.
Reality Binge
We kid because we love. "Reality Binge" will skewer the strangest, funniest and most entertaining clips of the week in reality television. Upcoming.

Acquired series include "Nanny 911," "The Amazing Race," "The Biggest Loser," "Trading Spouses," "Beauty and the Geek" and "Hell's Kitchen," all enhanced with bonus features to attract both new and returning fans.


Source: 1IAG 1/1/07–12/2/07; all cable t/cs, excluding sports.