Fuse

Fuse

network profile

Fuse is defining the next generation of multimedia music content and entertainment:

  • Available in 59.5 million television homes and across multiple platforms1
  • One of the strongest concentrations of people 12 to 34 in all of television1
  • More than 1 million unique visitors per month on www.fuse.tv2
  • 18 million video-on-demand homes and growing3
  • New York outdoor façade impressions of 500,000 per day3
  • Second fastest-growing ad-supported cable network in the past year4

360° opportunities

Fuse's branded integration lab provides marketing solutions that ignite interest with the viewer by collaborating with trusted brands to create meaningful partnerships. Utilizing multiplatforms, venues and celebrity talent, Fuse provides partners the opportunity to:

  • "Get in" with Fuse originals.
  • "Go live" with Fuse studio-based programming.
  • "Hit the road" with major tours and events.
  • "Create your own" with custom-branded entertainment programs.

contact

Allan Infeld
Senior VP-Advertising Sales
646-273-3701
ainfeld@fuse.tv

Jason Miller
Senior VP-National Advertising Sales
646-273-3702
jmiller@fuse.tv

Fuse brings viewers closer to their favorite artists and bands by featuring original series and specials, exclusive interviews, live concerts and video programming—all rooted in the music experience.

Celebrating the hit makers of today, familiar favorites and edgy newcomers, Fuse accommodates the wide-ranging tastes and attitudes of its 12-to-34-year-old audience with compelling music programming on-air, online, on-demand, via mobile technologies and through its state-of-the-art interactive outdoor façade.

No other network has a personality quite like Fuse and access to the passionate and hard-to-reach music trendsetters. As a home for music, Fuse taps into viewers' passions by providing a front-row seat to some of today's hottest music acts from the worlds of rock, pop and hip-hop. From 50 Cent and Foo Fighters to Beyonce and Red Hot Chili Peppers, Fuse has become an unparalleled brand with tremendous opportunities for artists and advertisers alike.

Since becoming a part of Madison Square Garden, Fuse has access to live music concerts taking place at Madison Square Garden as well as Radio City Music Hall, the WaMu Theater at MSG, the Beacon Theatre and The Chicago Theatre that can't be seen anywhere else.

Using music as a filter for all original programming initiatives, Fuse has the ability to reach high-impact marketing targets that include today's savvy multimedia user with a passion for music across all platforms.


HIGHLIGHTS

SPECIALS
Fuse Rocks the Garden
Fuse and the Garden work together to bring this live quarterly concert series that teams up with some of today's hottest music acts as they perform at Madison Square Garden, the world's most famous arena.

ORIGINAL SERIES
NOFX: Backstage Passport
A raw look at life on tour with a band on the edge of sanity, viewers trail the members of punk rock band NOFX as they travel around the world.
Live Through This
A dramatic documentary program that examines the amazing stories of music celebrities who face tragedy and survive, including Nikki Sixx, Amy Winehouse, Britney Spears and more.
The Sauce
Fuse's live daily show, co-hosted by Steven Smith and Jared Cotter, is packed with live performances, celebrity interviews and the latest and greatest from the world of music, fashion and technology.
Steven's Untitled Rock Show
The place for new music focusing on punk, rock and everything in between that also hits the road throughout the year to cover the best tours and hottest acts around the country.


Source: 1Nielsen Media Research, cable network coverage area HH universe estimate for March 2008; Fuse daypart average for total day P12-34 VPVH, 1/1/07-3/17/08 vs. ad-supported cable nets and broadcast prime. Live data stream. 2Omniture, December 2007. 3Fuse internal estimate. 4Nielsen Media Research, monthly ad-supported cable UEs March 2008 vs.March 2007.