network profile

  • Top-tier cable network: Top 5 among key adult demos in prime time1
  • Desirable median age: 35, younger than nearly all measured adult cable networks2
  • Highly affluent audience: FX Originals outperform U.S. Pop and established upscale cable networks in homes with incomes greater than $125,0003
  • Innovative brand enhancement: Partnerships deliver engaged, attentive audiences4
  • Unprecedented critical acclaim across all FX Originals

Source: 1NMR 1q 08 M-Su 8p-11p Adult 18-34, 18-49 and 25-54 (000)s & VPVH. 2NMR CY 2007 total day base P 2+. 3NMR CY 2007 FX Originals vs. prime cable news, Cmdy, Disc & A&E Index to U.S. Pop. 4IAG PE, Recall and Opinion Metrics. Clarification available upon request.

360° opportunities

Ads in conjunction with IPP pay off with huge brand recall and favorable brand opinion, including:

  • HubFX Internet promotion
  • Product immersion
  • Premiere sponsorships
  • Podbuster content


Michael Brochstein
Senior VP-Advertising Sales

FX distinguishes itself as one of cable's most innovative and aggressive players. From original series to its motion picture strategy, from cutting-edge brand enhancement to extensions of the FX identity in new platforms, FX continues to elevate its profile with both audiences and advertisers.

Beyond GRP and VPVH rankings, FX focuses on engagement metrics and brand performance. With fewer nonprogramming minutes, shorter and fewer breaks, and a longer tune-in period, FX delivers one of cable's most attentive and upscale audiences, consistently achieving higher brand recall for its clients.

Engagement begins with programming, and here FX is unique: too rich and high-quality to be a GRP-based general entertainment network, with far too many loyal viewers to be a specialized niche network. Fans and critics alike keep FX original series among the most popular and best-reviewed on television. Some of the strongest reviews in FX history for "Damages" and "The Riches" have recently attracted many of America's biggest family-friendly advertisers to FX originals.

FX continues to increase its investment in movies, a strategy that's proven both prescient and shrewd as off-net programs continue to plummet on competing networks. A major motion picture destination, FX's upcoming titles include 2007's Best Picture Oscar winner and the most recent installments of the "Superman," "Spider-Man" and "X-Men" franchises.

FX also leads in brand-enhancement tactics that grow ad receptivity beyond the programming. FX dominates the field in its use of screenwraps, sponsored premieres, podbusters and Internet story line fusions to improve brand recall and opinion, constantly innovating to connect its valuable customers with the right advertisers.


The Shield
FX's first original drama, this morally ambiguous, multiple Emmy winner finishes a seven-season run with a spectacular finale. "This is some of the best TV you'll see all year.…Sensational and electrifying."—TV Guide
Two plastic surgeons struggle with their identities as doctors, partners and men in this Golden Globe winner for best drama series. First-run eps. ranked No. 1 in A18-49 among all basic cable series in 2007. Season six premieres in '09.
Rescue Me
New York firefighters use humor to cope with life and loss in the aftermath of 9/11 in this series with multiple Emmy and Golden Globe nominations. It's also a Producer's Guild and AFI winner. Season five premieres in '09.
A Golden Globe winner, this legal thriller set in the world of high-stakes litigation stars five-time Oscar nominee Glenn Close. Season two premieres in '09.
It's Always Sunny In Philadelphia
The ups, downs and turnarounds of four friends managing a bar. Danny DeVito stars. Season four premieres in fall '08.
The Riches
A family of cons tries to survive leaving their community and stealing the American dream in this Emmy- and Golden Globe-nominated series. Season three premieres in '09.
A dramatic satire of today's celebrity culture. Courteney Cox stars. Season three premieres in '09.
30 Days
Documentarian Morgan Spurlock chronicles opposites who exchange lives for a month. Season four premieres in '09.

An ever-expanding slate of premier theatrical blockbusters in the upcoming year includes includes seven top-grossing films with a combined domestic box office of $1.3 billion: "Night at the Museum," "X-Men 3," "Click," "Superman Returns," "The Devil Wears Prada," "Ice Age: The Meltdown" and "The Departed," the 2007 Oscar winner for best director, best screenplay and best picture.