Golf Channel

Golf Channel

viewer profile

Men: 74 percent2
Adults 25 to 54: 52 percent2
Median household income: $76,625 (No. 1 for ad-supported networks with 60 million-plus subscribers)3
Median total asset value: $1.3 million3

  • 67% of affluent homes are millionaires

Compared to the average U.S. consumer, the Golf Channel viewer is:
  • 138 percent more likely to make business purchasing decisions valued at $1 million-plus2
  • 74 percent more likely to own/lease a luxury car2
  • 87 percent more likely to own securities valued at $1 million-plus3
  • 50 percent more likely to have purchased an HDTV set recently2
  • 168 percent more likely to have spent $5,000 on domestic vacations2

The model for targeted lifestyle networks continues to get hotter: Tiger Woods isn't the sole force altering golf's landscape. A leader in the industry, Golf Channel recently enjoyed the highest-rated quarter in company history.1 This was spearheaded by more hours of PGA Tour coverage than any other network—highlighted by live early-round coverage of every tour event, and prime-time coverage enhanced with elements not seen in the early telecast. At a time when broadcast networks are seeing less than 3 percent growth in PGA Tour viewership, the Golf Channel delivered an impressive 19 percent increase over its 2007 PGA Tour coverage with households and a 21 percent increase with its key demo, men 25 to 54. Equally important, the great golf programming is watched by the most affluent television viewers, and the network has been ranked No. 1 in median household income six years running.2 Golfers not only aspire to play better, they aspire to achieve the better things in life; and this behavior translates to deeper connections to the network's programming as well as better commercial recall.

More tournaments than all other networks combined
The relationship with the viewer is cemented by the best overall golf tournament coverage fans can find. In addition to the revolutionary two-play PGA Tour model, which allows viewers to watch live and at home in prime time, Golf Channel offers viewers coverage of the Champions Tour, LPGA Tour, Nationwide Tour and the PGA European Tour to quench the thirst of the most passionate fan.

Golf Channel is more than tournament action—it's the leader in golf entertainment
"Big Break" continues to set the standard for Golf Channel's original programming, and 2008 will see even more riveting series highlighted by "Highway 18" and"School of Golf" (working title). In addition,"360" allows fans a unique look at the PGA Tour's best golfers, including TigerWoods and Phil Mickelson, with exclusive player interviews and commentary from golf experts and fans.

GolfChannel.com—golf 's online home—is bigger and better than ever
With the groundbreaking relaunch of the GolfChannel.com, golfers now have a true online community focused on how to play, what to play and where to play.


HIGHLIGHTS

Tournaments: More Than All Other Networks Combined
Every week, all year long, the world's best play on one network—the Golf Channel. With coverage of 47 PGA Tour events, we are the exclusive cable home of the PGA Tour. But our tournament action doesn't stop there. Only the Golf Channel will bring viewers exclusive coverage of the Champions Tour, LPGA Tour, PGA European Tour and Nationwide Tour.

Entertainment: Where Golf Lives
In addition to all new seasons of the Golf Channel's hit show "Big Break," stay tuned in 2008 for several brand-new series that will change the way we all think about the game of golf.

  • "Highway 18": Contestants take the game of golf in a brand new direction.
  • "School of Golf": Meet the young phenoms from Hank Haney's PGA Tour prep school.
  • "The David Feherty Project" (concept in development): A bit off the cuff. Sometimes irreverent. Always entertaining.
News: The Source for What's Happening in the World of Golf
Golf Channel continues to deliver the best in golf news and analysis every night of the week with our re-energized franchise shows "Golf Central" and "Sprint Pre Game/Sprint Post Game." But if you're looking for a new angle, look no further than "360," where we'll take a 360° degree view of TigerWoods, Phil Mickelson and the PGA Tour's best.

Instruction: The Ultimate Destination for Game Improvement
Every Monday night Golf Channel Academy is holding class with all-new episodes of "The Turn." And now viewers can take a lesson with star power on the all-new "Playing Lessons." From Don Cheadle to Carson Daly, celebrities will team up with tour pros for a fresh approach to instruction.

Source: 1Nielsen Co.: NPower, HH and M25-54 (GRP). PGA Tour airing on CBS, NBC and Golf Channel 2008 vs. 2007, excluding the 2008 Puerto Rico Open. Subject to qualifications available upon request. 2Mediamark Research Doublebase 2007. 32007 Mendelsohn Affluent Head of Household Survey, HHI $85,000+.