Hallmark Channel

Hallmark Channel

network profile

  • No. 1 in C3 metric1
  • Top 10 network for 22 consecutive months2
  • More original movies than any other network—30 this season alone
  • 85 million households

360° opportunities

  • Cross-platform advertising sponsorships with Hallmark Gold Crown Stores, Hallmark Magazine, hallmark.com and hallmarkchannel.com
  • Year-round holiday promotions: Valentine's Day, Mother's Day, Father's Day, Halloween, November/December holidays
  • Movie entitlements
  • Customized vignettes that tie advertisers to the Hallmark brand
  • Cause-related opportunities

contact

Bill Abbott
Exec VP
212-445-6663
billabbott@hallmarkchannel.com

Hallmark Channel is the most effective environment on cable because viewers connect emotionally with the high-quality, family-friendly movies. This powerful engagement makes it No. 1 in the C3 metric.1 More viewers watch and positively respond to commercials on Hallmark Channel than any other network. The powerful brand and the programming keep it consistently in the top 10 for prime-time and total-day ratings.2

Hallmark Channel also leads all other networks in original movie production, with 30 new movies scheduled for this season featuring stars such as Jacqueline Bisset, Dean Cain, Teri Polo, Jason Priestly and Jane Seymour. In addition, it offers box office hits such as "The Shaggy Dog," "Mighty Joe Young" and "Benji the Hunted," plus new acquisitions including "Cheers," "7th Heaven," "I Love Lucy" and "Golden Girls."

The network's meteoric success is due in large part to the aura of the Hallmark brand, one of the most trusted names in America for more than a century. It also results from the high quality of the programming—distinctive, family-friendly entertainment—both original films and acquisitions. This content reflects the "very best" of Hallmark and makes Hallmark Channel a leader among other networks.

Recently Hallmark Channel commissioned a study by Millward Brown and found the adults 35-to-64 demographic not only has tremendous buying power, but is also watching more television than the younger generation.3 In addition, when this group watches Hallmark Channel, it is watching through the commercials. Research also confirms these viewers think more highly of brands and products that advertise on this network.4

Hallmark Channel is owned and operated by Crown Media Holdings.


HIGHLIGHTS

ORIGINAL MOVIES
Dear Prudence
An advice columnist and TV personality escapes for a much-needed vacation and becomes embroiled in a murder mystery. Scheduled to run August 2008.
Ladies of the House
Three mature women engage in a church project by renovating a dilapidated old house. They know nothing about construction, but learn along the way and re-evaluate their lives. Scheduled to run October 2008.
Generation Gap
A rebellious teen is sent by his single mom to live with his tough military grandfather, who instills respect and discipline. Scheduled to run October 2008.

BOX OFFICE HITS
Mickey Blue Eyes
Stars Hugh Grant, James Caan and Jeanne Tripplehorn. An art house auctioneer gets in trouble with the mob.
The Accidental Tourist
Geena Davis won a Best Supporting Actress Oscar for her role as a kooky dog trainer.
The Spitfire Grill
Allison Elliot and Ellen Burstyn star in this story of a woman released from prison who brings about amazing changes in a small town.

NEW ACQUISITIONS
New favorites include "7th Heaven," "Cheers," "I Love Lucy" and "Golden Girls."


Sources: 1Nielsen Media Research NPOWER, 4Q07 (10/1/07-12/30/07), prime (M-Su, 8p-11p), ranked on live+3 weighted NCCM index for all ad-supported cable networks. Subject to qualifications. 2Hallmark competitive rankings based on HH March 2008 (2/25/08-3/30/08). Prime: M-Su, 8p-11p. Total day: M-Su, 6a-6a. 3Consumers, Technology & Television Study, conducted by Millward Brown, 2008. 4Opinion Research Awareness Tracking Study, December 2007.