Hallmark Movie Channel

Hallmark Movie Channel

network profile

  • All movies, all family friendly, all the "very best"
  • Now in HD
  • Cable home for the award-winning Hallmark Hall of Fame Collection
  • Highly rated Hallmark Channel originals
  • Blockbuster movies
  • No. 1 in high interest among adults 18 and older1

360° opportunities

  • Cross-platform advertising sponsorships with Hallmark Gold Crown Stores, Hallmark Magazine, hallmark.com and hallmarkmoviechannel.com
  • Movie entitlements
  • Customized vignettes that tie advertisers to the Hallmark brand


Bill Abbott
Exec VP

Family-friendly movies are at the heart of the Hallmark brand. And Hallmark Movie Channel offers the greatest family movies of all time 24/7, including favorite box office hits, the Hallmark Hall of Fame Collection and Hallmark Channel original movies. Now the channel is available in high definition.

Independent research studies confirm people have an unfulfilled need for the kind of content Hallmark Movie Channel delivers. Families across the U.S. are hungry for the wholesome family-friendly programs the network provides. Viewers say enthusiastically they can always count on Hallmark for content that is appropriate for the entire family to watch.

In addition to presenting the top-rated Hallmark Channel originals, the network features all-time-favorite family movies such as "101 Dalmatians," "The Princess Diaries" and "The Parent Trap." The channel is also the exclusive cable home of the Hallmark Hall of Fame Collection, the most celebrated entertainment series in the history of television, winner of 81 Emmy Awards and 55 Academy Awards. Viewers enjoy star-studded films such as "Sarah, Plain and Tall," "What the Deaf Man Heard" and "To Dance With the White Dog."

Hallmark Movie Channel HD will telecast frame for frame what viewers of Hallmark Movie Channel are seeing. The network views high definition as an investment in the future as it continues to nurture its century-long tradition of trust and quality. Today, Hallmark Movie Channel is committed to presenting beautifully produced and well-told stories that entertain and, on occasion, inspire.

Hallmark Movie Channel HD is owned and operated by Crown Media Holdings.


The movies that keep Hallmark Channel consistently in the top 10 cable networks

Back When We Were Grownups
Based on Ann Tyler's best-selling novel, the movie stars Blythe Danner, Faye Dunaway, Peter Fonda and Jack Palance.
In Love and War
A captured British soldier and a brave Italian woman fall in love in war-torn Italy under Nazi occupation. Callum Blue and Barbora Bobulova star.
Cupid and Cate
Starring Mary-Louise Parker, Bebe Neuwirth and Peter Gallagher. A young woman breaks up an uninspired relationship when she falls for a witty young lawyer.

This delightful musical stars everybody's favorite red-headed orphan.
Eloise at Christmastime
The 6-year-old cutie pie celebrates Christmas in her digs at the Plaza and plays matchmaker for the hotel owner's daughter and her favorite waiter. Julie Andrews is the nanny.
An absent-minded professor misses his wedding twice while working on the invention of a new substance that looks like rubber but causes chaos.

Source: 1Beta Research Cable Subscriber Study 2007