Outdoor Channel

Outdoor Channel

network profile

Year-over-year ratings growth in fourth quarter 2007:

  • Up 33 percent over fourth quarter 2006, Monday to Sunday, 7 p.m. to midnight
  • Up 88 percent over fourth quarter 2006, Saturday to Sunday, 6 a.m. to 7 p.m.
  • Up 57 percent over fourth quarter 2006, Monday to Friday, 4 p.m. to 7 p.m.
Ranked top 10 2007 in concentration (VPVH) of men/ adults 25 to 54, men 18 to 34 and men 18 to 49.
Source: Nielsen Media Research. Qualifications available upon request.

360° opportunities

  • State-of-the-art online environment (www.outdoorchannel.com), the premier destination for outdoor enthusiasts, offering the best selection of outdoor video plus expert blogs and an online community.
  • "Motor Moose" event marketing team
  • Unique annual promotions, including "Gear Up & Go," "Spring Fever," "Cast & Call" and "This Land Is Your Land"
  • Tie-ins with a variety of conservation and enthusiast groups

contact

Greg Harrigan
Senior VP-Advertising Sales
951-699-6991 x299
gharrigan@outdoorchannel.com

John Fabian
Senior VP-Advertising Sales, Eastern Region
212-476-0828
jfabian@outdoorchannel.com

Jason Brist
VP-Advertising Sales, Central Region
312-558-1698
jbrist@outdoorchannel.com

As America's leader in outdoor TV, Outdoor Channel is committed to innovative, best-in-class programming. We've significantly reinvested in our brand, debuting a more contemporary logo and on-air look. And we've expanded our value to outdoor enthusiasts and advertisers by offering HD, VOD and a dynamic new broadband product.

Outdoor Channel boasts an extensive lineup of nearly 40 original programs and partnerships with top producers and conservation organizations.

Our successful block programming strategy has resulted in impressive ratings growth and an audience that is largely unduplicated with an unrivaled length of tune-in. We've parlayed our strong reputation with viewers into numerous targeted marketing opportunities.

Using engaging outdoor industry experts, Outdoor Channel can position your brand authentically and effectively to avid outdoor enthusiasts.

Outdoor Channel's unique, relevant promotions give advertisers the opportunity to connect with our passionate affinity group year-round. Our annual equity promotions, "Spring Fever" and "Gear Up & Go," tap into our viewers' excitement about spending time in the great outdoors. "Cast & Call" gives viewers the chance to audition and win guest spots on two of our original shows. "This Land Is Your Land" is our corporate responsibility initiative, rallying viewers around four common outdoor-related themes: conservation, ethics/responsibility, safety and outreach.

Overall, these marketing vehicles provide just the right environment for your brand.


HIGHLIGHTS

HUNTING PROGRAMS
Gettin' Close With Lee & Tiffany
Lee and Tiffany Lakosky are anything but a typical married couple. Join these two accomplished (and competitive) bow hunters as they live the outdoor lifestyle.
Pheasants Forever Television
Join host and five-time Emmy winner Ron Schara as he uncovers the best pheasant and quail destinations on the continent.

FISHING PROGRAMS
Ultimate Match Fishing
Not your grandfather's competitive fishing show, "Ultimate Match Fishing" features top anglers competing head-to-head in the same boat in an exciting single-elimination format.
Tarpon of Boca
When it comes to tarpon fishing, Boca Grande Pass, Fla., is the place to be in late spring. Follow four of the area's top guides as they pursue the monstrous fish known as the "silver king."

ADVENTURE PROGRAMS
DockDogs
Known as America's fastest growing canine sport, "Dock Dogs" features sporting dogs jumping into water from a designated dock, with the highest or farthest leap earning the dog a victory.

OFF-ROAD MOTORSPORTS
Off Road Adventures
New to Outdoor Channel's off-road motorsports lineup, this show features off-road racing, driving tips, rock crawling, project vehicle buildups, human interest features, how-to's and much more.