network profile

  • No. 1 fastest-growing network among people 18 to 49
  • No. 2 fastest-growing network among women 18 to 49—and rising
  • First quarter 2008 saw Oxygen's:
    • Most-watched original series: "The Bad Girls Club"
    • Most-watched original movie: "Husband for Hire" (1.1 million people 2 and older)
    • Most-watched acquired movie: "Pride and Prejudice" (1 million people 2 and older)
  • Median viewer age continues to trend younger and has dropped from 45 to 40 in three years.

Sources: Nielsen, 000s live+7 2007 v. 2006, basic cable entertainment networks with more than 70 million HHs included, M-Su 8p-11p. Nielsen, P2+ 000s, live+ SD, TBGC on 12/4/07-3/25/08, HFH on 1/19/08, P&P on 3/8/08. Nielsen, live+SD, 1Q08 total day, 2+ median age base.

360° opportunities

Oxygen offers innovative ways for partners to harness the power of Generation O, with marketing and sponsorship opportunities that connect your brands with our content on air, online, mobile (WAP, MMS/SMS) and VOD.

Opportunities for 2008–09 include customizable sponsorships of Red Carpet Original Premieres ("Coolio," "The Janice Dickinson Modeling Agency"), Oxygen Movie Opening Nights (Saturday night premieres of blockbuster films) and seasonal stunts, a perfect vehicle to extend your holiday promotions.


Michael Dupont
VP-Advertising Sales

Oxygen is your connection to Generation O: trenders, spenders and recommenders with the power to take your brands to the next level. On air, online and on wireless, Oxygen delivers the personalities and programming they love, including hit original series "The Janice Dickinson Modeling Agency," "The Bad Girls Club" and "Tori and Dean: Home Sweet Hollywood."

Thanks to this loyal, engaged Gen O audience, Oxygen is cable's fastest-growing adults 18 to 49 network, including record ratings for original and acquired content and 11 consecutive quarters of year-over-year growth. First quarter 2008 was Oxygen's best quarter ever!

Trenders: The first among their friends to embrace new fashion, fads and technology.
Spenders: An advertiser's dream, Gen O'ers are on their way up and willing to spend money to enjoy the lifestyle they want.
Recommenders: Gen O'ers love to be the first to know what's cool—and they love to spread the word, amplifying the impact and reach of your message.


From quintessential Hollywood hyphenate (heiress-actress-author-entrepreneur) Tori Spelling to the so-bad-they're-good members of "The Bad Girls Club," Oxygen programming celebrates big, bold personalities with the courage to live life on their own terms—role models and renegades alike.

Tori and Dean: Home Sweet Hollywood
It's a girl! Tori Spelling gets back to her platinum blonde roots, moving her husband and young son back to Hollywood as they all await the birth of baby No. 2.
The Bad Girls Club
So bad they're good! Oxygen's most watched original series returns with a brand new cast of bad girls, determined to put their rowdy pasts behind them—or go down fighting.
Deion & Pilar: Prime Time Love
Sports king. Beauty queen. Royal drama! Deion Sanders is a superstar athlete, but his model-turned-stay-at-home wife, Pilar, has her own game plan for Team Sanders.
The Janice Dickinson Modeling Agency
Supermodel-turned-modeling mogul Janice Dickinson is back—with even bigger plans to dominate the runway.
It's Dr. Dre meets "Mr. Mom," as Grammy Award-winning hip-hop star Coolio goes from rap daddy to real daddy, raising six kids while juggling his music career, clothing line and a new lady love.
Oxygen's hit guilty pleasure is back, with all-new episodes revealing truth (and consequences) behind headline-making stories of ordinary women pushed to extremes.

We've got more of the movies Gen O loves, from blockbusters such as "Ocean's 12" and "Million Dollar Baby" to award-winning indie favorites "The Hours" and "Finding Neverland" and romantic comedy classics "Legally Blonde" and "Bridget Jones's Diary."