Scripps Networks

Scripps Networks

network profile

  • Beta Research ranks Food Network and HGTV No. 1 and No. 2 in "Inspiring to buy."1
  • Myers ranks Scripps Networks in the top three for viewer engagement.2
  • Simmons ranks Scripps Networks in the top seven for ad receptivity.3

Sources: 1Beta Brand Identity Study, 3/07, A25-54. Rank on "More likely to buy the products advertised." 2Food, No. 2; DIY, No. 2 ; HGTV, No. 3. Myers Emotional Connections Study. January 2007, broadcast and fullsize cable networks. January 2006, HHI $100k+ emerging and midsize cable networks. Overall emotional connection. 3DIY, No. 1; HGTV, No. 3; Food, No. 5; Fine Living, No. 7. Simmons MME Research, waves 1-4, 4Q06-3Q07,A25-54. 9 attribute avg. Rank among national ad-supported, English-language, nonkids networks.

360° opportunities

  • Online convergence
  • High-profile events
  • Talent endorsements
  • Retail activation
  • Three-part brand-integrated pod-buster
  • Custom one-hour specials
  • Integrated short form
  • Digital platforms
  • Hi-def simulcasts

contact

Donna Stephens
Senior VP-Advertising Sales
HGTV/DIY/GAC
212-549-8605
dstephens@hgtv.com

Karen Grinthal
Senior VP-Advertising Sales
Food Network/Fine Living Network
212-549-8619
kgrinthal@foodnetwork.com

Bob Calandruccio
VP-Advertising Sales
DIY
212-549-2861
bcalandruccio@scrippsnetworks.com

Jonathan LaConti
VP-Advertising Sales
Fine Living Network
212-549-8583
jlaconti@fineliving.com

Susan Leigh
VP-Advertising Sales
Great American Country
212-549-2924
sleigh@gactv.com

Unrivaled in quality programming and unparalleled in its emotional connection with the audience, the secret to Scripps Networks' success is simple: focus. It might seem obvious, but it's rare in today's multimedia landscape. Consistency and dedication to core values allow each Scripps network to tap into viewers' passions for the lifestyle subjects we cover. And it inspires them to watch us differently. Viewers stay engaged through the breaks because we're able to seamlessly merge your product with content our viewers love. That's a valuable asset for any advertiser; for a Scripps Networks advertiser, it's priceless.


HIGHLIGHTS

HGTV
Coming off its highest-rated season ever, HGTV's new lineup showcases popular personalities and charismatic newcomers.

  • "HGTV Design Star" is back with a new crop of competitors willing to do what it takes to win their own show.
  • "HGTV Dream Home," now in its 12th season, is bigger and better than ever, showcasing advertisers' finest products.
  • "HGTV Green Home," launched in 2008, spotlights sponsors' commitment to eco-friendly products.
  • Based on audience online votes, "Rate My Space" helps lucky homeowners improve disastrous room designs.


FOOD NETWORK
Mixing star power with all-original programming, Food Network has drama, adventure and good old fashioned fun.
  • "The Chef Jeff Project" is a poignant profile of one man's journey from prison inmate to Café Bellagio chef to inspirational mentor of at-risk youths.
  • Convergence is key on "Dear Food Network," where viewers reveal their holiday kitchen woes online, and our top personalities come to the rescue.
  • Guy Fieri hosts "Ultimate Recipe Showdown," a competition to find America's best home cooks.
  • Celebrity chefs take on the transformation of hopeless hacks in "Worst Cooks in America: Kitchen Zero to Superhero."
  • An all new "In the Kitchen" lineup features our highest rated premiere ever in "Down Home With the Neelys," the convergent "Ask Aida" and Ina Garten's new series, "Barefoot Contessa: Back to Basics."


DIY
DIY's viewers come to us for expert advice on everything from home improvement to auto repair to landscaping.
  • We take the audience through each project step by step with popular original series such as "Cool Tools," "Desperate Landscapes" and "Sweat Equity."
  • Longtime favorites "Bob Vila's Home Again," "This Old House" and "New Yankee Workshop" star true American icons in the field of home improvement.
  • Our short-form showcase, DIY Basics, features sponsors' products in a contextually relevant environment.


FINE LIVING NETWORK
The viewer's best resource for living smart, Fine Living Network reaches upscale, discerning consumers.
  • Fine Living Network is the only place to see Martha Stewart in prime time.
  • With Martha comes an exciting slate of new shows such as "All-Girl Getaways," "Pack Your Toothbrush" and Christopher Lowell's "Work That Room."
  • Those newcomers join a roster of proven hits, including "Design Inc.," "What You Get for the Money" and "Shopping With Chefs."


GREAT AMERICAN COUNTRY
Now in over 52 million homes, Great American Country offers music fans everything from videos to concerts to intimate interviews.
  • Catch GAC's nationwide, viewer-generated search for the next big name in music on "The Next GAC Star."
  • The "GAC Tour Bus" visits cities across America, offering a grass-roots connection with up to 1 million fans at each stop.
  • GAC continues its star-studded coverage of the annual "ACM Awards," then hops from red carpet to checkered flag for "Drafting Partners."
  • GAC Short Cuts align sponsors with country's rising stars.