network profile

  • Third fastest-growing basic cable network
  • Top 10 basic cable network for women 18 to 49
  • No. 1 composition of working women among all basic cable networks
  • No. 1 basic cable network in frequency of viewing among women 18 to 49
  • No. 1 basic cable network in average minutes viewed among women 18 to 49

Nielsen Media Research, sources available on request.

360° opportunities

  • Multiplatform sponsorships
  • Full range of progressive online advertising
  • Custom product integrations


Heidi Lobel
Senior VP
ABC Daytime and SOAPnet Sales
ABC Television Network

SOAPnet is drama at its juiciest!

From daytime and prime-time dramas to reality shows, original series, celebrity sagas and movies, SOAPnet delivers addictive storytelling and heightened reality. The network also offers inside access to the stars, stories and styles capturing attention both on and off the screen.

The new is the home for celebrity and TV drama. It is the only advertiser-supported site for the upscale contemporary woman covering all television and real-life soaps as seen through the lens of relationships, style and power, all fueled by rich storytelling from both its writers and the community.


MVP: The Secret Lives of Hockey Wives (working title)
The series uncovers all the shocking scandals of the girlfriends and wives of hockey players living the life of instant wealth, excess and tabloid celebrity. When the uniforms are folded and the gear comes off, that's when the game really gets interesting!
Relative Madness
This countdown of the most over-the-top TV and celebrity families combines accounts of real-life celebrities with fictional characters from prime time and daytime.
Sunday Night Movies
Relieve the stress of the weekend and indulge in some fun, light-hearted movies.

Beverly Hills 90210
One Tree Hill
The O.C.

All My Children
One Life to Live
General Hospital
Days of Our Lives
The Young and the Restless