Sundance Channel

Sundance Channel

network profile

  • Target audience includes adults 25 to 54.
  • Males comprise 60 percent of the audience and females 40 percent.
  • Viewers are upscale and educated.
  • Viewers are environmentally and socially conscious.
  • Sundance Channel over-indexes on key MRI cuts: luxury auto, fashion, financial, technology, premium spirits and entertainment.

next-generation media platform

Sundance Channel strategic alliances are designed to reach across multiple platforms and screens, including:

  • Sundance Channel
  • Sundance Channel VOD
  • Exclusive live screenings and events
  • In-flight entertainment
  • Eco-mmunity: Green Social Network
  • iTunes, You Tube, Second Life, Yahoo, Hulu and VCast


Kim Gabelmann
VP-Branded Entertainment and Sponsorship

Under the creative direction of Robert Redford, Sundance Channel is the television destination for independent-minded viewers seeking something different. The network delivers high-quality, critically acclaimed programming with one of the largest selections of independent feature films, documentaries and short films on television. Sundance Channel is synonymous with smart, emerging culture and provides an alternative viewing experience, a change from predictable, mass-oriented broadcast and cable programming.

In 2007, the network introduced a unique branded entertainment and sponsorship model designed to work with "like-minded" brands to create compelling, content-based marketing partnerships. The model is unique in that it does not rely on traditional commercial advertising, but rather on the development of distinctive content that reflects the core marketing or brand objectives of our partners.

Sundance Channel has experienced success producing highly acclaimed original programming, including "Iconoclasts," "Nimrod Nation," "Big Ideas for a Small Planet," "Live From Abbey Road" and exclusive coverage of the Sundance Film Festival in January.

The premise of the model relies on cultivating success for clients by offering an uncluttered environment, creating relevant high-quality content that can be exploited across multiple platforms and delivering a highly concentrated community of creatives and thought leaders.

Sundance Channel creates innovative platforms that allow brands to sponsor exclusive destinations (e.g., a night of the week), original series, user-generated film contests, custom vignettes and on-air film festivals or thematic stunts.


Iconoclasts (Season 4)
Some of today's most provocative personalities explore the passions and aspirations of the innovators, rule-breakers and ground-shakers who inspire them. Fall 2008
Live From Abbey Road (Season 2)
Up close and musical. The world's most famous recording studio is the setting for this intimate music series featuring 36 top artists. Summer 2008
Spectacle: Elvis Costello With… An exciting new interview and performance series hosted by Rock and Roll Hall of Fame inductee Elvis Costello, from executive producer Elton John. Series premiere, fall 2008
Architecture School
This docudrama follows eight students enrolled in the Design/Build Program at Tulane University's School of Architecture as they build a sustainable, design-forward home for a family returning to New Orleans. Series premiere, fall 2008

Robert Redford Presents the Green
The first prime-time television destination dedicated to the environment, "The Green" offers a dynamic mix of original series, eco-conscious documentary premieres and short-form programming that will inspire viewers to live green.
Big Ideas for a Small Planet
This original series is a look at the next generation of green visionaries and innovations dedicated to preserving our environment without sacrificing quality, luxury, style or design.
Meet the forward-thinking entrepreneurs and business owners who prove green is good for the bottom line and the future of the planet.
Eco-mmunity Spotlight
A unique on-air and online opportunity for brands to highlight key environmental efforts.