Tennis Channel

Tennis Channel

network profile

Tennis Channel is one of television's most affluent networks, with an average household income of $83,000 and close to 40 percent of its viewers earning more than $100,000 annually. In addition, Tennis Channel has a unique audience of televised sports programming, marked by women comprising close to half of its viewers and 67% in the 25-to-54 age range. More than just a sports-fan demographic, this base consists of senior management professionals, international travelers and active families who are passionate about the fitness, travel and health of the year-round tennis lifestyle. Almost 70 percent of Tennis Channel audience members are regular tennis players—a viewer participation rate unmatched on any cable sports network.


Gary Herman
Senior VP-Ad Sales

Joe Tafuri
Senior VP-Ad Sales, Sony Pictures Television

A brand like no other, Tennis Channel is the only multimedia destination dedicated to the sport of tennis. The network is a hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, a combination that reaches an audience balanced equally among both women and men, and unlike any other in televised sports. Tennis Channel boasts a tournament lineup that's second to none, complemented by destination and personal-attention fare that speaks to the unique everyday life of this passionate audience of fans who also play the game year-round.

Since its launch in May 2003,Tennis Channel has offered the most concentrated single-sport coverage in television, with telecast rights to the world's top tournaments 52 weeks a year, original series, documentaries, instructionals, access to players who are celebrities in their own right and more. In 2008 the network adds Wimbledon and the Australian Open to the ground-breaking Grand Slam coverage it established with the French Open in 2007. Previously unseen in American television history, Grand Slams on Tennis Channel are more than just hours of on-court matches, as viewers feel what it is like to be at these majestic events and take in the experience that encompasses their histories and host cities.

This is in addition to a tournament lineup that includes the Olympus US Open Series, ATP Masters Series, top-tier Sony Ericsson WTA Tour championship competitions, Davis Cup, Fed Cup and Hopman Cup. Within this is tennis' clay-court schedule of spring tournaments, the "Road to the French Open." Additionally, US Open Series coverage features Sunday doubles finals and more than 100 hours from the North American tournaments that head up the summer's sizzling road to the US Open.

And Tennis Channel is now available in high definition for the first time with more live tennis matches in HD than ever before on TV. Beyond tournaments, short-form programming puts sponsor and partner brands in front of the network's coveted, upscale audience. "Match Points" place products within integrated, contextually relevant environments that educate viewers and reinforce partner brands. These half-minute and minute-long programs focus on a wide variety of both tennis- and non-tennis-themed content.

Additionally, the network is in the process of developing a fully sponsorable tennis news desk.

Tennis Channel's Web site,, provides users with everything from news, player information and tournaments to television schedules, scores and rankings. More than just coverage of the sport's professional side, the site dives into the game's passionate lifestyle with valuable tips, advice and editors' picks regarding travel, community and health and fitness. There are also columns, blogs and a wide range of video content. Web visitors discover the world's best tennis destinations, hotels with facilities that accommodate the sport, the best public courts and great restaurants. This in addition to game-improving instructional videos and the latest on what top players do when not on the court.


The French Open
Road to Roland Garros
NCAA championships
Best of Five: Temper Tantrums

US Open Series
Fed Cup
Signature Series

Davis Cup
Tennis Masters Cup
WTA Tour Championships
Best of Destination Tennis