network profile

  • The Jan. 1 launch of truTV marked the network's largest adults 18 to 49 and total audience in prime time, shattering all records set in the network's 16 year-history.1
  • truTV has reached more viewers among all key adult demos in its first two months than at any other time in the network's history.2
  • First quarter marks the network's ninth consecutive quarter of year-to-year adults 18 to 49 reach growth in prime time.3
  • Year-to-date, several truTV series have consistently earned top 10 rankings in their time periods, including "Most Daring," "Most Shocking," "Ocean Force" and "Speeders."4

360° opportunities

  • (The Smoking Gun)
  • Digital originals
  • VOD sponsorship
  • Mobile messaging
  • Social network integration


Linda Yaccarino
Exec VP
Turner Entertainment Sales

Thomas Winiarski
Senior VP
Turner Entertainment Sales

truTV is the destination for real-life stories told from an exciting and dramatic first-person perspective.

With 91 million U.S. households and delivering more than a year of solid and consistent ratings growth, truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. With the success of the truTV rebrand in January 2008, the network scored its best quarter ever in prime-time ratings, ranking among the top-rated cable networks.

truTV targets the coveted psychographic known as the "real engagers." This desirable group loves programming with real people, actual situations, high stakes and true stories.

truTV's evolution encompasses a spectrum from story-driven programming to real-life action to lighter fare with humorous situations such as "Principal's Office" and "Speeders."

truTV has an innovative original series slate comprised of 85 percent original programming in prime time. The highly anticipated new series are "Black Gold," an insider look at the high stakes world of the men who risk their lives drilling for American oil, and "Ski Patrol." Among truTV's prime-time fan favorites are "Ocean Force," "Forensic Files," "Psychic Detectives" and "Suburban Secrets." In daytime, the channel features expert trial coverage under the name "In Session."

truTV's real-life brand connects to advertisers with innovative, customized partnership opportunities. truTV's multiplatform event, "The 8-Day Mystery," weaves brands into an exciting game that unfolds as players race against time. "Actual Ads" feature real people's spontaneous comments about a product in short-form original content. Real stories and situations offer an authentic environment for brands to resonate with viewers.


Ski Patrol
Easy on the eyes but tough on the slopes, the elite National Ski Patrol keep their cool under extreme conditions. Their high-risk rescues ensure that the country's most glamorous resorts stay that way.
Principal's Office
"Hey you. Down to the principal's office, now!" Watch as both students and, yes, parents come up with the most outrageous excuses as they attempt to squirm their way out of trouble.
Driving Me Mad (working title)
In this boot camp-style driving school, bad drivers are sent by their families to our over-the-top instructor, who either passes them or pulls their keys.
Rich & Reckless
Award-winning investigative journalist Mark Ebner takes viewers inside the lives of the young, rich and beautiful as they make the classic mistake of believing that their lives of privilege put them above the law.
Ocean Force
Perilous depths and seductive beaches set the scene for these daring ocean rescues. Ride along with America's elite and fearless lifeguards.
Most Daring
Real rescuers and ordinary citizens risk their own safety in cliff-hanger after cliff-hanger. Viewers get a hero's take on harrowing ordeals of real survival.
Real motorists spout comically bogus excuses when pulled over by America's finest. Everything from wild rants to audacious bribes arrives by the carload.
One False Move
This gripping series will follow people whose jobs and adventures take them to the brink of disaster, such as rescue crews that blast two miles below the Earth's surface or perform daring rope maneuvers hundreds of feet above ground.
Maui Chopper
Paradise looks a lot different to a helicopter recue crew. When lives need to be saved on land or at sea, this island resort's police depend on the skills of these highly trained teams and their death-defying aerial maneuvers.
Target: Adults 18 to 49, 25 to 54

Sources: 1Turner Research from Nielsen Media Research data. M-Su 8-11p, 3/28/94-1/1/08, A18-49, P2+ impressions. Data reflects live + 7 day, all data prior to 12/26/05 reflects live data. 2Turner Research from Nielsen Media Research data. M-Su 8-11p, 3/28/94-2/24/08. Reflects average weekly cume for the month for A18-49, A25-54. 3Turner Research from Nielsen Media Research data. M-Su 8-11p, 12/27/04-2/24/08. Reflects average weekly cume for the quarter for A18-49. 4Turner Research from Nielsen Media Research data. 12/31/07-3/23/08, prime airings for "Most Daring" (W9-10p), "Most Shocking" (W8-9p), "Ocean Force" (M8-9p) and "Speeders" (T8-9p). Data reflects live+7 day thru 3/9/08.