network profile

  • Incredible momentum: WE tv is up 25 percent among women 18 to 49 and 25 percent among women 25 to 54 in first quarter 2008 prime over year prior.1
  • Explosive WEtv.com growth: February 2008 unique visitors are up 173 percent and page views increased 1,025 percent.2
  • VOD expansion: Currently in 19.6 million households, WE On Demand is slated to be in 34 million households by the end of 2008.3

360° opportunities

  • Branded entertainment: With 60 percent original content in prime time, WE tv offers brands more opportunities to partner with us on branded entertainment.
  • WE Go Bridal: We'll leverage our signature franchise with storyline integration, custom WE Go Bridal vignettes, WEgobridal.com extensions and more.
  • WE Empowers Women: WE tv's public affairs initiative takes on women's health and education in 2009. We invite your brand to partner with us.


Scott Collins
Senior VP-Ad Sales

WE tv is dedicated to making emotional connections with women. From original wedding programming to topical specials and docudrama series such as "Secret Lives of Women," WE tv airs a range of entertaining programming that gives viewers something to talk about. Currently available in nearly 70 million households and on VOD in 20 million homes, WE tv has reached critical mass, and we invite brands to share in our success.

Viewer response to WE tv's wedding programming has led the network to "Go Bridal" all year long! That means 52 weeks of nonstop aspirational, emotional and inspirational wedding programming—on TV every Sunday night as well as online and on VOD. Viewers are craving more, and WE tv is giving them the destination for the best unscripted wedding shows on television.

Our audience has an insatiable appetite for topics that pull on their heartstrings, pique their interest and make them think. So, to satisfy their curiosity, WE tv is introducing a branded block called "WE Reveal." Check it out to see what everyone is talking about.

WEtv.com relaunches in 2008 with a robust life stages strategy, offering content for women who say, "WE are single," "WE Go Bridal," "WE are expecting," "WE are moms," and for women interested in pets, astrology, shopping and more. Each section features topical experts, user-generated content for sharing, games and original exclusive broadband content. And of course, WEtv.com will showcase information on WE tv's original series and specials.

WE tv is dedicated to partnering with advertisers to create and execute strategic marketing solutions tailored to client needs. With more than 60 percent original programming, the network is poised to work with clients in a variety of unrestricted ways.


Amazing Wedding Cakes
New series for third quarter 2008
WE tv takes an inside look at the artistry and ingenuity of the wedding cake industry. The series follows three wedding cake masters across the U.S. as they produce unimaginably spectacular cakes for unbelievably demanding clients.
Platinum Weddings
New season for second quarter 2008 and fourth quarter 2008
Join WE tv for the ultimate wedding show that captures the drama and decadence of wedding planning on an extraordinary budget.
The Locator
New series for fourth quarter 2008
Troy Dunn, a.k.a. "The Locator," is a real-life missing persons expert whose emotionally charged journey and tireless efforts have reunited more than 40,000 families. This powerful new show is not to be missed.
New season for second quarter 2008
Before the beautiful ceremony and the spectacular reception, there was the planning—and the bride, who was perfectly normal until she became a Bridezilla! Our signature series returns for a sixth season.
She House 2009
New season for second quarter 2009
"She House" is back in 2009, with a twist. Yes, we'll design a living space specifically for a woman, but this time we'll design the ultimate New York apartment for one lucky viewer to win for a year. Opportunities include product integration, custom vignettes, prizing and online custom content.

Source: 1Nielsen Media Research live data, WE tv prime M-Su 8p-11p daypart average 1Q08 QTD (12/31/07-3/9/08) vs. 1Q07 QTD (1/1/07-3/11/07). 2Omniture. 3WE tv Internal Distribution Reports.