network profile

  • No. 1 cable network among all black households
  • No. 1 cable network among blacks 18 to 34
  • Distributed in more than 87 million homes in the U.S., Canada and the Caribbean
  • Recently launched on Sky 209 in the U.K. to more than 10 million homes

360° opportunities

BET offers advertisers a number of multiplatform opportunities, including:

  • National and local on-air advertising on BET
  • Brand integration in scripted and unscripted programming
  • Branded element sponsorships at major televised events
  • In-program virtual advertising
  • Grassroots marketing through consumer events
  • Sponsored consumer collateral and product sampling
  • Cause-related marketing
  • Philanthropic pro-social initiatives
  • BET Mobile
  • BET Digital Vertical Ad Network


Louis Carr
President, Broadcast Media Sales

Janet Rollé
Exec VP-Chief Marketing Officer

Alvin Bowles
Senior VP-Integrated Marketing

As the leading provider of quality entertainment, music and news for the African-American audience, BET offers its viewers a wide range of programming that explores the black experience across a variety of platforms. BET's leadership position is undeniable: It is the No. 1 cable network among black households, as well as the No. 1 cable network among blacks 18 to 34. In 2007, BET had more top 30 cable series in black households than any other cable network.

BET's recent programming successes include both new and established series. Highlights include "College Hill," the No. 1 cable reality show of 2007 among black households, followed by "Keyshia Cole: The Way It Is," which is also the No. 1 original series in BET history. Other top-rated series include "Sunday Best" and "American Gangster." Upcoming shows include "The Boot," "106 & Gospel," "Brutha" and the all-new "Comic View."

BET also continues its dominance with mega-specials. The ever-popular "BET Awards" was the No. 1 program in cable television history among black viewers, and the "BET Hip-Hop Awards" was television's No. 1 hip-hop telecast of 2006 and 2007. "Celebration of Gospel" has been the No. 1 religious/gospel telecast for eight consecutive years, while "Rip the Runway" has been the No. 1 fashion telecast for the past two years. In 2008, BET also presented the inaugural celebration of "The BET Honors," which pays tribute to distinguished African-Americans in business, entertainment, social justice and philanthropy.

The BET Digital Media Group allows BET to connect with its audience on multiple platforms, including, BET Mobile or BET Video on Demand.


American Gangster
The critically acclaimed series returns for a third season to probe the life and crimes of America's most notorious felons and explore the impact these criminals had on their communities.
Baldwin Hills
This weekly docudrama chronicles the lives of teenagers from the black Beverly Hills, the wealthy African-American enclave known as Baldwin Hills, and South Central Los Angeles. The new season keeps five favorites from the highly rated first season, while introducing five new teens to the mix.
Comic View
The standout of stand-up has wowed audiences for 15 years running. But this isn't your parents' "Comic View"! The legendary show returns transformed with a new look and the next generation of top-notch comedians.
Keyshia Cole: The Way It Is
"Keyshia Cole: The Way It Is" returns for a third season, with Ms. Cole repairing her relationship with her mother, Frankie, a recovering drug addict, and sister Neffe, a single mother, all while settling into her platinum star status.
Sunday Best
Teaming up with the producer of "American Idol," BET puts on season 2 of "Sunday Best." Through call-in, online and wireless vote, America crowns the next great gospel star.

106 & Gospel
BET's highest-rated music series of all time, "106 & Park," gets a spiritual lift when the 90-minute weekly show "106 & Gospel" joins the BET Sunday morning lineup.
BET turns the spotlight on "Brutha," an R&B group of siblings who learn just what it takes to navigate the treacherous terrain of the music industry—and discover who they really are along the way.
The Boot
Kicking the typical dating show format to the curb, "The Boot" begins with two members of one sex with four prospective suitors. The outnumbered contestants give the "boot" to prospective suitors, but then the tables turn with the surviving suitor choosing his or her mate.